College of Marketing
Marketing ExecutiveLevel 4
CIM Certificate in Professional and Digital Marketing
Connect creative ideas with practical marketing skills in your workplace.
College of Marketing
Connect your creativity.
Grow your impact.
Develop practical and strategic marketing capability, from your first campaigns to commercial leadership.
100%KBC-reported pass rate
100%CIM qualification pass rate
94%CIM distinction rate
Results supplied by KBC. Figures describe reported achievement, not a guarantee of an individual result; the general pass rate is not an apprenticeship achievement-rate measure. Ask KBC for the relevant cohort and reporting period.
Included with your marketing apprenticeship
The full qualification.
The membership. The support.
- CIM Level 4 Certificate in Professional & Digital Marketing
- CIM Level 6 Diploma in Professional & Digital Marketing
- Agreed qualification assessments fully funded
- Full CIM membership covered
- Free tutoring and one-to-one support
94%
CIM distinctions, with a 100% CIM qualification pass rate.
KBC-reported results. Qualification awards require successful completion of the relevant assessments. This offer applies within the marketing apprenticeships.
Specialist learning
Build on what you do.
Explore what comes next.
For marketing assistants, executives, managers and the employers who support them. Connect the work of reaching an audience with the thinking behind a confident marketing decision.
- Strategy, planning and customer insight
- Social media and marketing technology
- Commercial intelligence and responsible AI
Your learning routes
Programmes with a professional purpose.
College of Marketing
Marketing ManagerLevel 6
CIM Diploma in Professional and Digital Marketing
Develop the judgement to lead marketing strategy and demonstrate its commercial value.
Focused professional development
Explore short courses & modules.
Marketing
Marketing Strategy
Marketing professionals developing a purposeful, evidence-led strategy.
View courseMarketing
Social Media Management
Marketers managing social channels, communities and campaign content.
View courseMarketing
Marketing Technology
Marketing professionals who want systems and data to work together more effectively.
View courseMarketing
Commercial Intelligence
Marketers and managers connecting market insight with commercial decisions.
View courseMarketing
Customer Journey Optimisation
Marketers improving acquisition, experience, retention and customer value.
View courseMarketing
AI in Marketing
Marketing teams exploring responsible, useful AI applications.
View courseIdeas & perspectives
Keep your thinking moving.
College insight
Turn a marketing plan into workplace learning
Connect an objective, an activity, evidence and reflection.
Read the article →PeopleMeet the people behind the learning.
Explore KBC’s teaching expertise and professional perspectives.
Meet our experts →Meet KBCStart with a conversation.
Explore information sessions and meet the team online.
View events →Learner voices
Real experiences.
In their own words.
Marketing Executive Level 4
It’s been a really positive experience that’s helping me grow in my career.
Marketing Executive Level 4
The course is extremely well structured and presented and the lecturers are engaging and personable.
Marketing programme
The weekly discussions have been invaluable in broadening my perspective and ensuring I can apply both theory and practice directly back into my role.
Let’s find your next step.
Talk to KBC about your experience, your goals and the right learning route for you.
The KBC difference
More than a programme.
A complete learning experience.
01
More investment in your future
KBC Fund and IPC funding support extend the learning offer beyond eligible apprenticeship training.
Discover more →02London, together
An optional full-day London masterclass starts each module. KBC covers the event, agreed transport, refreshments and buffet dinner.
Discover more →03Support when you need it
Two-hour weekly online classes, recordings, coaching and free tutoring and one-to-one sessions.
Discover more →04Your wellbeing matters
KBC funds Benenden Health membership for its learners, providing private healthcare support under Benenden’s terms.
Discover more →05A clearer career direction
Explore your interests and personality, add your current career experience, and develop a plan for your next step.
Discover more →06Learning that includes you
Create a tailored support discussion plan around your strengths, learning needs and preferred ways of studying.
Discover more →07Celebrate your achievement
Our graduation ceremony is fully covered by Kent Business College.
Discover more →