Turn creative thinking into confident marketing practice. Develop your strategy, social media and technology skills while growing in your role.
For people building their marketing career, with employer support.
Results supplied by KBC. Figures describe reported achievement, not a guarantee of an individual result; the general pass rate is not an apprenticeship achievement-rate measure. Ask KBC for the relevant cohort and reporting period.
CIM distinctions, with a 100% CIM qualification pass rate.
KBC-reported results. Qualification awards require successful completion of the relevant assessments. This offer applies within the marketing apprenticeships.
Bring more purpose to your marketing decisions. This apprenticeship connects the thinking behind a campaign with the practical work of creating, delivering and evaluating it.
Move from planning to channels and technology, connecting each stage with practical activities in your organisation.
Talk through the curriculumStart with the audience, the organisation and the purpose of your marketing activity.
Build a more purposeful approach to content, conversation and campaign delivery.
Understand how tools and data can support a more effective marketing workflow.
Then, your end-point assessment. After the learning phase, allow a further five months for EPA. Your team will explain the assessment requirements and help you understand how to prepare.
Build your learning into the working week with a plan agreed between you, your employer and KBC.
The mix of activities follows your agreed training plan. Coaching and reviews support your progress throughout.
Join your tutor and fellow learners on Microsoft Teams to explore ideas, ask questions and discuss practical examples.
Work through resources and activities that help you prepare, practise and consolidate what you’ve learned.
Apply new approaches to relevant marketing work and reflect on the difference they make.
Record your developing knowledge and skills, organise evidence and identify where you need more practice.
A good apprenticeship starts with the right role, protected learning time and shared expectations. We’ll talk through what your organisation needs and how the programme could fit.
Funding and any employer contribution depend on the applicable funding rules, learner eligibility and the agreed training price. KBC will confirm the position before enrolment.
Have a question about your own situation? Our team can help you work through it.
Speak with KBCYes, this programme can be considered for existing employees as well as new recruits. KBC will review your role, previous learning and development needs with you and your employer to check that it is a suitable apprenticeship.
The taught sessions are delivered live online through Microsoft Teams. You’ll also complete guided activities and apply your learning in your workplace. The team will explain any specific assessment arrangements before you enrol.
The regular rhythm includes two hours of weekly teaching, two to three hours of weekly reading, seven hours for the monthly assignment, one hour for your monthly coaching presentation and one hour every ten weeks for an employer review. Your employer and KBC agree all required occupational learning and protected paid training time in your individual plan. See the apprentice charter for the full commitments.
Yes. The full CIM Level 4 Certificate in Professional & Digital Marketing and full CIM membership are funded within this apprenticeship offer. You must complete the required qualification assessments; your training plan records the agreed arrangements.
Tell us about them in your first conversation. Your starting point and prior learning need to be reviewed so that KBC can assess suitability and explain how your experience affects the programme.
Use “Book a programme call” to choose a conversation with KBC. The team will discuss your goals and explain the eligibility checks, employer involvement and formal enrolment steps.
Femi is a Chartered Marketer, Fellow of the Chartered Institute of Marketing and KBC’s Marketing Programme Lead. His career combines marketing and communications consultancy with teaching and coaching. He holds an MBA from the University of Lagos and an MRes from Lancaster University, and researches corporate sustainability communication as a doctoral candidate at Kent.
Professor Charl Sevel teaches marketing at KBC and holds MSc and MBA qualifications. At Oxford Brookes Business School, he teaches marketing strategy and coordinates the MSc in Marketing and Brand Management. His teaching spans customer insight, brand communications and digital marketing analytics. His research interests include branded content and global media marketing.
Keith is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. He brings 32 years of medical device sales and marketing experience, including leadership roles at Cook Medical. Since moving into education, he has taught marketing strategy, CIM diploma programmes and Level 6 marketing apprenticeships, connecting commercial practice with professional learning.
Dr Juliane Thieme holds a PhD in Management from the University of Kent and an MA in Tourism, Environment and Development from King’s College London. Her background combines marketing, advertising and events industry experience with university and apprenticeship teaching. Her research explores tourism development, small businesses and the relationships between organisations, communities and their wider environment.
Hear from learners on this programme, in their own words.
LawNet Ltd
This apprenticeship is a great opportunity to learn alongside my role Build my confidence and develop new skills Put my learning into practice every day And encourage me to reflect, grow and challenge myself
The CL Group
A greater understanding of marketing, especially strategy, which has been a great help when applying it within my current role.
London School of Economics and Political Science (LSE)
Great foundational marketing course with modern modules on AI, MarTech.
Let’s talk about your role, your ambitions and your next step in marketing.
KBC Fund and IPC funding support extend the learning offer beyond eligible apprenticeship training.
Discover more →02An optional full-day London masterclass starts each module. KBC covers the event, agreed transport, refreshments and buffet dinner.
Discover more →03Two-hour weekly online classes, recordings, coaching and free tutoring and one-to-one sessions.
Discover more →04KBC funds Benenden Health membership for its learners, providing private healthcare support under Benenden’s terms.
Discover more →05Explore your interests and personality, add your current career experience, and develop a plan for your next step.
Discover more →06Create a tailored support discussion plan around your strengths, learning needs and preferred ways of studying.
Discover more →07Our graduation ceremony is fully covered by Kent Business College.
Discover more →Explore your semester dates, attendance and flexible learning modes, monthly workload, exam booking and the shared commitments between you, KBC and your employer. Find safeguarding, complaints and learning-support routes whenever you need them.
Explore your learner pack
YOUR PROGRAMME BOOK
CIM Certificate Level 4 in Professional and Digital Marketing
Explore your marketing curriculum, workplace learning, assessment, funding and professional development in the complete programme book.
84 pages · 1.7 MB · Cover and complete book included · Published by Kent Business College
FOR EMPLOYERS & LINE MANAGERS
Plan workplace learning, protect training time and support assessment with the complete programme guide. Eight chapters bring together your responsibilities, the curriculum, progress reviews, safeguarding and practical tools.
65 pages · 5.2 MB · September 2026 edition
