Develop the judgement to shape marketing strategy, lead activity and explain its commercial value. Bring customer insight, financial thinking and responsible AI into your decision-making.
Results supplied by KBC. Figures describe reported achievement, not a guarantee of an individual result; the general pass rate is not an apprenticeship achievement-rate measure. Ask KBC for the relevant cohort and reporting period.
CIM distinctions, with a 100% CIM qualification pass rate.
KBC-reported results. Qualification awards require successful completion of the relevant assessments. This offer applies within the marketing apprenticeships.
KBC Fund and IPC funding support extend the learning offer beyond eligible apprenticeship training.
Discover more →02An optional full-day London masterclass starts each module. KBC covers the event, agreed transport, refreshments and buffet dinner.
Discover more →03Two-hour weekly online classes, recordings, coaching and free tutoring and one-to-one sessions.
Discover more →04KBC funds Benenden Health membership for its learners, providing private healthcare support under Benenden’s terms.
Discover more →05Explore your interests and personality, add your current career experience, and develop a plan for your next step.
Discover more →06Create a tailored support discussion plan around your strengths, learning needs and preferred ways of studying.
Discover more →07Our graduation ceremony is fully covered by Kent Business College.
Discover more →Explore your semester dates, attendance and flexible learning modes, monthly workload, exam booking and the shared commitments between you, KBC and your employer. Find safeguarding, complaints and learning-support routes whenever you need them.
Explore your learner packDevelop a more connected view of marketing: what customers value, how your organisation competes, where to invest and how to demonstrate progress. The apprenticeship combines strategic thinking with workplace application, supported by live learning, coaching and an individual training plan.
Analyse the market, make strategic choices and turn them into a coherent plan.
Examine how people discover, choose, use and remain with an organisation.
Connect marketing decisions with financial and performance evidence.
Explore how AI can support research, content, analysis and workflows.
Your regular rhythm includes two hours of weekly teaching, two to three hours of weekly guided reading, seven hours for the monthly assignment, a one-hour monthly coaching presentation and a one-hour employer review every ten weeks. Your individual training plan allocates all required occupational learning and protected paid training time.
Build evidence of your developing knowledge, skills and behaviours throughout the programme. Your coach will explain the applicable gateway and end-point assessment requirements, with the assessment period agreed in your individual plan.
The full CIM Level 6 Diploma in Professional & Digital Marketing, its agreed assessments and CIM membership are funded as part of KBC’s Marketing Manager apprenticeship offer. You must complete the required assessments. Chartered Marketer status has separate CIM requirements.
Marketing managers, experienced executives, team leaders and professionals with responsibility for marketing plans, budgets, channels or customer experience. KBC will discuss your starting point and learning needs before confirming a place.
The team will confirm the price, any applicable funding or bursary, included assessments and optional extras in your written offer. Apprenticeship funding is subject to eligibility and employer circumstances.
External qualifications, memberships and chartered designations have their own requirements. Completing a KBC course does not automatically award every linked professional designation.
Book a programme conversation. We’ll discuss your goals, current experience, timetable and the arrangements that apply to your chosen route.
Femi is a Chartered Marketer, Fellow of the Chartered Institute of Marketing and KBC’s Marketing Programme Lead. His career combines marketing and communications consultancy with teaching and coaching. He holds an MBA from the University of Lagos and an MRes from Lancaster University, and researches corporate sustainability communication as a doctoral candidate at Kent.
Professor Charl Sevel teaches marketing at KBC and holds MSc and MBA qualifications. At Oxford Brookes Business School, he teaches marketing strategy and coordinates the MSc in Marketing and Brand Management. His teaching spans customer insight, brand communications and digital marketing analytics. His research interests include branded content and global media marketing.
Keith is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. He brings 32 years of medical device sales and marketing experience, including leadership roles at Cook Medical. Since moving into education, he has taught marketing strategy, CIM diploma programmes and Level 6 marketing apprenticeships, connecting commercial practice with professional learning.
Dr Juliane Thieme holds a PhD in Management from the University of Kent and an MA in Tourism, Environment and Development from King’s College London. Her background combines marketing, advertising and events industry experience with university and apprenticeship teaching. Her research explores tourism development, small businesses and the relationships between organisations, communities and their wider environment.
Marketing professionals developing a purposeful, evidence-led strategy.
View courseMarketers and managers connecting market insight with commercial decisions.
View courseMarketers improving acquisition, experience, retention and customer value.
View courseMarketing teams exploring responsible, useful AI applications.
View courseHear from learners on this programme, in their own words.
Marketing Content Executive · Efficiency North
The ability to apply learning in a real-world context has been one of the most valuable aspects of the programme. Rather than working on purely theoretical assignments, I have been able to align my coursework with live projects within the organisation. This has made the learning more relevant and impactful, as I can see a direct link between the apprenticeship and improvements in my performance.
Water Testing Solutions Ltd
The programme has shown me how I can strengthen my professional approach to different situations and apply what I learn directly in the workplace, not just within marketing, but also when working with colleagues to ensure we are all working as effectively as possible.
Waythrough
I started my Level 6 Marketing Manager Apprenticeship five months ago, and it has been an incredible experience. I have gained a much deeper understanding of what it takes to be a marketing manager and learned many new skills, even with 10 years of marketing experience. I now feel confident enough to apply for marketing manager jobs. I would highly recommend this apprenticeship to anyone interested in marketing and looking to develop their career.
Talk to KBC about your experience, your goals and the right learning route for you.
YOUR PROGRAMME BOOK
CIM Diploma Level 6 in Professional and Digital Marketing
Explore strategic marketing, commercial decision-making, the learning journey, assessment and funding in the complete programme book.
89 pages · 2.0 MB · Cover and complete book included · Published by Kent Business College
FOR EMPLOYERS & LINE MANAGERS
Plan workplace learning, protect training time and support assessment with the complete programme guide. Eight chapters bring together your responsibilities, the curriculum, progress reviews, safeguarding and practical tools.
64 pages · 5.2 MB · September 2026 edition
