Start with one real question
Choose a question your role gives you a genuine opportunity to explore. Perhaps a campaign attracts attention but produces few enquiries, or a useful message reaches the wrong audience. A focused question makes it easier to choose relevant learning and identify what you want to understand.
Make the objective specific
Describe the outcome you want to investigate and the measure that would help you judge it. Separate the business objective from your personal learning objective. Increasing qualified enquiries might be the business aim; learning to evaluate channel choices could be your development aim.
Choose an activity that develops something new
Reading a model, discussing an example with your tutor and applying a new analysis can form a connected learning activity. Repeating a familiar task may produce work, but it does not automatically demonstrate new learning. Be able to explain what was unfamiliar and how your understanding changed.
Keep evidence proportionate
Capture the plan, the reasoning behind the choice and relevant results. Use only the information you are permitted to share, with confidential customer or employer details removed where necessary. A small amount of well-explained evidence is more useful than an unexplained collection of screenshots.
Reflect before moving on
Explain what you expected, what happened and what you can reasonably conclude. A disappointing result can still create useful learning. Identify one change you would make next time and discuss it with your tutor, coach or manager.
Take one question into your next conversation. Discuss it with a tutor, coach or colleague and consider the evidence that would help you answer it.