Strategic Management & Leadership.
Lead with a wider perspective.

Develop a view of the organisation’s position and assess alternative directions. The proposed KBC activities connect diagnosis with choices, resources, implementation and review. You practise explaining why a strategy fits the organisation and what would need to change for it to work, including the assumptions that deserve continued management attention.

Apply it at work: Produce a strategy recommendation and implementation roadmap.

Examine how leadership approaches influence people, teams and organisational effectiveness. The proposed activities use cases and reflection to connect theory with strategic responsibilities. You consider how context changes the leadership response, work through a difficult ethical choice and identify an improvement in practice that can be tested through evidence and feedback.

Apply it at work: Develop a leadership evaluation and a focused development commitment.

Translate organisational priorities into workforce requirements and a coherent people plan. The proposed activities connect capability, capacity, policy and implementation. You examine how HR decisions interact with other functions, consider their consequences for employees and plan how managers can contribute to delivery. Evaluation keeps attention on outcomes as well as activity.

Apply it at work: Create a workforce strategy with implementation and review arrangements.

Turn a management concern into a focused research proposal. The proposed activities connect a critical literature review with methodological decisions, access, sampling and analysis. You justify what the study could contribute and make its practical and ethical limits explicit. This work prepares a research design; it does not constitute a completed dissertation.

Apply it at work: Develop an integrated proposal for an achievable business investigation.

Assess whether a strategic proposal makes financial sense and whether the organisation can support it. The proposed activities connect performance analysis, budgets, funding and investment appraisal. You practise explaining calculations, testing assumptions and comparing alternatives, so the final recommendation shows both numerical competence and judgement about context, uncertainty and cash requirements.

Apply it at work: Prepare an investment and funding recommendation with transparent calculations.

Choose customers, define value and align the marketing mix with organisational priorities. The proposed activities connect market analysis with objectives, positioning and brand evaluation. You explain why a chosen audience deserves attention and how the organisation can keep its customer promise. The resulting plan makes the strategic choices behind marketing activity visible.

Apply it at work: Create a coherent market strategy and brand evaluation.