College of Marketing

Welcome to the College of Marketing at Kent Business College, where professional growth meets flexible, learner focused apprenticeship programmes designed to enhance careers and transform organisations.

About the College

The College of Marketing at Kent Business College is a center of excellence dedicated to developing skilled marketing professionals ready to excel in today’s digital first business landscape. Our programs combine theoretical knowledge with practical application, ensuring graduates are prepared for immediate success in the workplace.

We offer a comprehensive range of programs from entry-level certifications to advanced degrees, all aligned with industry standards and accredited by leading professional bodies including the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS).

96%

Employment rate within six months of graduation

30+

Industry partnerships providing real-world marketing experience

Professional Accreditations

UK Recognised Training Provider

Internationally Accredited Certificates

Industry-Focused Courses

Online & On-Campus Learning

Our programmes

Our industry recognized marketing apprenticeship programmes combine workplace learning with academic study.

Ideal for professionals looking to build a solid foundation in marketing principles, digital strategy, and campaign management.
Next intake: August 2025

Marketing Manager

level 6

Designed for experienced marketers aiming to advance their strategic capabilities, leadership skills, and understanding of digital innovation.
Next intake: September 2025
Ideal for professionals looking to build a solid foundation
in marketing principles, digital strategy, and campaign management.

Next intake: Feb 2026

Designed for experienced marketers aiming to advance
their strategic capabilities, leadership skills, and understanding of digital innovation.

Next intake: Feb 2026

Find the Marketing Pathway That Matches Your Career Goals

Explore the different career routes available through our marketing qualifications.

Marketing pathway

Marketing Executive
Route

Marketing Impact and Planning

Build a strong foundation in marketing strategy, planning and campaign impact.

Digital Media Marketing

Develop practical skills in online channels, content and audience engagement.

Marketing Technologies

Explore the MarTech tools and platforms used to support modern campaigns.

Career Outcomes:

Marketing Manager
Route

Advanced Marketing Impact & Planning

Strengthen your ability to shape marketing direction and long-term growth.

Commercial Intelligence

Use market, customer and business data to support better decisions.

Customer Journey Optimisation

Map, analyse and improve customer experiences across key touchpoints.

AI in Marketing

Explore automation, personalisation and predictive tools in marketing practice.

Career Outcomes:

Marketing Research
Route

Marketing Impact and Planning

Understand how research supports strategic marketing decisions and outcomes.

Commercial Intelligence

Analyse market, competitor and customer data to identify opportunities.

Marketing Research Technologies

Use research tools, platforms and data sources to generate insight.

MRS Advanced Certificate

Optional professional route for developing recognised research capability.

Career Outcomes:

Flexible Learning & Personalised Support

Our programs are designed to fit around your work commitments with comprehensive support to ensure your success.

Interactive Learning

Live Classes

Interactive,
live online sessions held weekly.

Recordings Available

Access session recordings anytime to review and consolidate your learning.

Peer Learning

Collaborate with fellow marketers through discussion forums and group projects.

Personalised Tutoring

One-to-One Support

Free tutoring available seven days a week until 9:00 PM, including weekends.

Interactive Resources

Engage with quizzes, homework assignments, and real-world case studies.

Regular Feedback

Receive detailed feedback on assignments and projects to accelerate your growth.

Networking Workshops

Face-to-Face Interaction

Enhance your learning with optional workshops in Nottingham, London, Birmingham.

Networking Benefits

Gain insights, connect with industry peers, and expand your professional network.

Industry Connections

Meet representatives from leading marketing agencies and brands at special events.

Events

Practical, funded apprenticeship pathways
built for business growth and talent development.

Industry Recognition

Our marketing graduates are sought after by leading organizations across industries.

Graduate Employment Statistics

32%
Digital Agencies

Hover (or tap) a slice to change category.

£48,500

Average starting salary for our marketing graduates

96%

Graduates employed in marketing roles within 6 months

Our Industry Partners

Frequently Asked Questions

No, this apprenticeship is designed for employees working within organisations. If you are currently unemployed but meet the residency requirements, we can help you secure an apprenticeship opportunity with one of our partner organisations.
The apprenticeship program is focused on practical application rather than just theoretical knowledge. It’s designed to meet both the employer’s and employee’s needs, allowing apprentices to gain real-world experience while learning and applying the latest tools and techniques in marketing.
All sessions are delivered online, with optional face-to-face workshops available at the end of each module. These workshops are held in major UK cities, such as London, Kent, Nottingham, and Manchester.
The total cost for the Marketing Executive Level 4 Apprenticeship is £6,000. This includes tuition fees, and Kent Business College provides full financial support for exams, professional qualifications, and memberships. However, additional costs like graduation ceremonies and optional workshops are covered by Kent Business College on a discretionary basis.
The EPA includes three assessments: a multiple-choice test, a project showcase, and a professional discussion. The assessments are conducted by the Chartered Institute of Marketing (CIM) and are designed to evaluate the apprentice’s practical marketing skills and knowledge. To successfully complete the apprenticeship, apprentices must pass all three assessments.
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