Gain a Fully Funded CIM Level 4 Certification in Professional and Digital Marketing
Build practical marketing capability through real workplace activity and work towards the CIM Level 4 Certificate in Professional and Digital Marketing from the Chartered Institute of Marketing.
Apprenticeship training can be fully funded through an eligible funding route. The CIM Level 4 qualification is funded by Kent Business College as part of the dual programme, subject to eligibility, engagement, achievement and the applicable programme terms.
LEVEL 4
Professional & Digital Marketing
That performs in the real world.
This programme connects marketing activity to customer needs, commercial priorities and measurable business outcomes. You learn by applying structured marketing practice in your organisation.
Market and customer insight
Gather, interpret and use customer, competitor and market evidence to improve marketing decisions.
Campaign planning
Turn objectives into joined-up campaigns with audiences, channels, messages, budgets and measures.
Content and channels
Create relevant content and select channels that fit the audience, campaign objective and customer journey.
Data and optimisation
Use analytics to evaluate performance, test ideas, identify improvement and explain what the data means.
Professional practice
Develop communication, collaboration, ethics, organisation and continuous learning in a marketing role.
More than online classes.
A structured learner experience combines live teaching, skills coaching, workplace application and professional development.
Live professional learning
Interactive teaching, examples, workshops and peer discussion.
Dedicated skills coach
Regular coaching focused on progress, evidence and workplace impact.
Workplace projects
Apply learning through relevant marketing activity agreed with your employer.
Professional progression
Build evidence, confidence and a foundation for future CIM progression.
Marketing Executive Level 4 curriculum.
The programme moves from marketing foundations into social media application, marketing technology, Gateway and End Point Assessment. Knowledge, skills and behaviours are revisited and strengthened through live learning, workplace activity, coaching and evidence.
Marketing Impact and Planning
Build the foundations of confident marketing practice and understand how marketing supports wider business objectives.
- Extended marketing mix, segmentation and product development
- Customer decision-making, brand positioning and reputation
- Market research, data sources and marketing insight
- Business context, legal requirements and ethical practice
- Campaign structures, SMART objectives and planning discipline
Social Media Executive
Move from understanding into practical application through content, digital channels, audience engagement and campaign delivery.
- Social media content, channel coordination and brand presence
- Creative communications, copy, briefs and presentations
- Campaign planning, delivery and project management
- Stakeholder, supplier and cross-functional collaboration
- Formal CIM Social Media assessment during the programme
Marketing Technology Executive
Bring strategy and execution together through the systems, data and technologies that support modern marketing performance.
- CRM, marketing platforms, digital tools and business systems
- Automation, analytics and evidence-led optimisation
- Campaign measurement, reporting and performance insight
- Agile working, time management and multiple-project delivery
- Final CIM Marketing Technology assessment after the EPA
Knowledge
Marketing theory, customer behaviour, brand, CRM, market research, routes to market, communication channels, regulation and business context.
Skills
Coordinate channels, deliver SMART campaigns, create content, work with stakeholders, manage projects and budgets, analyse data and use marketing technology.
Behaviours
Professionalism, initiative, creativity, analytical thinking, collaboration, adaptability, resilience, ethical practice and customer focus.
AI-enabled
Use AI to work smarter without losing judgement, evidence or brand trust.
Learners explore responsible uses of AI for research, ideation, content support, analysis and workflow efficiency, while keeping human review and data protection at the centre.
Use structured prompts to explore audiences, campaign options and content requirements.
Summarise performance signals, identify patterns and challenge assumptions.
Accelerate drafts and ideas while preserving brand voice, originality and approval.
Apply human review, confidentiality, accuracy checks and responsible-use controls.
Check that you meet the apprenticeship funding requirements.
Eligibility Criteria
- UK resident for the past 3 years
- Must not require sponsorship to work and must hold a British Passport, Indefinite Leave to Remain, or a Tier 2 visa with at least three years of UK residency
- Not enrolled in other government-funded training at the time of this programme
- Self-employed individuals are not eligible for DfE funding
- Paid employment in England, normally 30 or more hours per week with a minimum of 16
- Employer based in England and registered with the Apprenticeship Service
- Spend at least 50% of their working hours within England
Funded apprenticeship spaces
Please note: We have a limited number of funded apprenticeship spaces available, and they are offered strictly on a first-come, first-served basis. Due to high demand, we encourage early applications to avoid disappointment.
Check EligibilityFully funded development with limited places.
Limited funded places from Kent Business College combine apprenticeship funding with an integrated CIM Level 4 professional qualification offer.
Fully funded apprenticeship training
The Marketing Executive Level 4 apprenticeship training can be covered through eligible Department for Education apprenticeship funding. Kent Business College also funds the integrated CIM Level 4 qualification, membership and examination costs under the programme terms.
- The learner is not personally charged for eligible apprenticeship training.
- The employer and KBC agree the training plan and funding route.
- Funded places remain limited and are confirmed after suitability, employer and funding checks.
Kent Business College has a limited funded-place allocation for each intake. Places are confirmed only after eligibility and employer checks.
Employers with available levy funds can use their apprenticeship service account, subject to the applicable rules and funding band.
Where levy funds are not available, an applicable government co-investment arrangement may be considered and confirmed by KBC.
Funding and the KBC-funded CIM offer are subject to apprenticeship eligibility, prior learning, employer support, available allocation, learner engagement, achievement requirements and the programme terms confirmed before enrolment.
CIM Level 4 from the Chartered Institute of Marketing.
Alongside the Marketing Executive Level 4 apprenticeship, learners work towards the CIM Level 4 Certificate in Professional and Digital Marketing through an integrated, workplace-focused pathway.
Two recognised outcomes in one connected journey
The apprenticeship develops practical competence through real work-based learning. The CIM Level 4 Certificate adds professional marketing recognition and is funded by Kent Business College as part of the programme offer, including membership and examination costs under the applicable terms.
Marketing Impact and Campaigns
The catalogue states that these units are exempt from separate external CIM assessment when the learner successfully passes the apprenticeship EPA.
Social Media
A formal CIM Social Media assessment is completed during the apprenticeship after the relevant module and revision activity.
Marketing Technology
The final MarTech assessment is completed after successful End Point Assessment to achieve the full CIM certificate.
This programme is sometimes searched for using the phrase “CIM Chartered L4”; the page uses the official qualification wording while supporting that search intent.
Invest in marketing capability that stays in the business.
The learner applies each stage of the programme to relevant workplace activity, creating practical value while developing professionally.
Accountable campaigns
Clearer objectives, ownership, measures and learning across campaign activity.
Customer understanding
Better use of research and customer evidence to shape decisions.
Data confidence
Stronger interpretation of performance, not simply reporting numbers.
Retention and progression
A visible development route for capable marketing employees.
What our learners say about Kent Business College.
Hear directly from learners about the teaching, support, learning platforms and practical value of their programmes.
Gill Stoney
Workforce Scheduling Team Manager at St John AmbulanceIt was really good to go through all the system elements, especially considering how confused we were and that we had all been together for nearly two weeks. If we had had this before the course started, it would have been much easier and far less stressful. Affan was very good at explaining the elements of the online system for recording our work and hours, and I now feel much more comfortable using it.
Andrew Hurll
Commercial Manager at SCA Group LimitedI am currently studying on the Executive Marketing Manager Level 4 programme at Kent Business College. The course is very well organised and delivered, and the lecturers are engaging and friendly. I am thoroughly enjoying the content, and all materials and support are easily accessible. I am looking forward to completing the course and gaining my qualification.
Lauren Hiney
Digital marketing, strategic marketing, B2B and B2CThe team at Kent Business College has been extremely supportive. Since starting my diploma, I have received great advice, clear information, and excellent teaching from the team.
Alicia Mouskovias
Internal Sales and Marketing at 2B Heard and SontronicsI am really enjoying the Level 4 Marketing training with Kent Business College. The lectures, one-to-one tutor support, and online learning platforms have all been very helpful. The resources provided make it easy to stay on track, and the experience has been extremely positive for my career development.
Inga Lightley
Administrator and Marketing ProfessionalI am enjoying the Level 4 Executive Marketing programme at Kent Business College. The lecturers are knowledgeable and friendly, and I really enjoy the live sessions with high-quality slides and the option to rewatch recordings later. The additional quizzes also make the learning experience engaging and interactive.
Dawn Taylor
Head of Projects at RoadchefFor all project management professionals, I would highly recommend this course. I have been enrolled for over two years and have thoroughly enjoyed it while learning a great deal of relevant content. The lecturers are excellent, the cohort is incredibly supportive, and the fact that the programme is fully funded makes it a complete win-win.
Joanna Monika Jablonska
Project Control Professional Level 6Overall, my experience with the provider’s leadership and management has been very positive, with clear communication, good support, and effective programme delivery.
Giles Magee
Project Control Professional Level 6I have had little direct experience with the management or leadership, but from the brief interactions I have had relating to it, the provider seems well organised and is very supportive of their learners.
Clear answers before you take the next step.
What is the entry requirement?
Is the programme fully funded?
Are places limited?
Does the programme include a CIM Level 4 qualification?
How is learning delivered?
What happens after I apply?
Ready to build marketing capability that creates visible business value?
Apply early for one of the limited funded Marketing Executive Level 4 apprenticeship places available through Kent Business College.
