✓
UK Residency for the Past 3 Years
You must have lived in the UK for at least 3 years.
Fully Funded ,
Marketing Executive
Level 4 Apprenticeship
With Optional CIM Level 4
in Professional and Digital Marketing Top Up.
Fully online with optional face-to-face workshops at the end of each module in major UK cities.
Fully online with optional face-to-face workshops at the end of each module in major UK cities.
-
Duration: 12 months of learning
+ 3 months End-Point Assessment (EPA) preparation.
Next Intake
Oct 2026
Support
7 days / 24 Hour
Certification
Level 4 + CIM
Funding
95-100% Government
Professional Training Delivered
0
+
Customer Satisfaction Rate
0
out of 5
CIM Level 4
CIM Level
4
Programme Overview
Equip your team (or accelerate your own career) with the Marketing Executive Level 4 Apprenticeship, integrated with CIM Level 4 in Professional & Digital Marketing. This practical programme blends marketing knowledge, campaign delivery skills, and professional behaviours required of a modern marketing executive. Delivered by Kent Business College and backed by the Department for Education funding framework, this apprenticeship enables you to plan smarter campaigns, execute with confidence, and showcase measurable impact all while earning CIM credits.
Boost your marketing career with the Marketing Executive Level 4 Apprenticeship, a dynamic 12 month programme that provides in-depth knowledge and hands-on experience in the world of marketing. Integrated with practical learning, this apprenticeship blends key areas such as Marketing Impact & Planning, Social Media Marketing, and Marketing Technology to develop the skills you need to excel as a modern marketing executive. Delivered by Kent Business College , this programme combines online learning with optional face-to-face workshops in major service areas including London, Kent, Nottingham, Derby, Birmingham, York, and Manchester.
Who is it for?
This apprenticeship is ideal for individuals or businesses looking to upskill their marketing teams or professionals seeking to accelerate their career in digital and traditional marketing.
Flexible Learning
Live online lessons are recorded for later viewing, allowing learners to revisit classes anytime. Our flexible approach ensures you can balance work commitments with your studies effectively.
Personalised Support
Benefit from one-to-one tutoring, regular quizzes, and practical homework to reinforce learning. Our tutors are available 7 days a week until 9:00 PM, even on weekends, to provide extra help whenever needed.
Networking Workshops
Optional face-to-face workshops in cities like Nottingham, London, Birmingham, and Maidstone supplement the online learning. These sessions let apprentices network with peers and gain in-person experience.
Integrated with CIM Level 4
in Professional &
Digital Marketing.
Digital Marketing.
hands-on learning
to execute real-world
marketing campaigns.
Delivered by KBC
offering expert
instruction and support.
Funding options available
under the Department
for Education framework
Core Modules
Discover our modules and take the next step in advancing your skills and knowledge.
(4 months)
Focus on campaign strategy, marketing metrics, and evaluation.
(4 months)
Learn to engage audiences, manage social channels, and drive online growth.
(4 months)
Gain proficiency in marketing tools, analytics platforms, and digital solutions.
Travel Costs Covered
We understand that attending in-person workshops may involve travel expenses. That’s why we cover travel costs for apprentices coming from afar, ensuring everyone has equal access to these valuable networking opportunities.
This commitment to accessibility reflects our dedication to providing a comprehensive learning experience that combines the flexibility of online learning with the benefits of face-to-face interaction.
Workshop Locations
- Nottingham
- London
- Birmingham
- Maidstone
Optional Modules
Discover our modules and take the next step in advancing your skills and knowledge.
Content Marketing
Develop compelling content strategies for different marketing platforms.
Search Engine Optimisation (SEO)
Master SEO techniques to improve visibility and online presence.
Accepted requirements
Eligibility Criteria
Check if you qualify before applying
✓
Right to Work Without Sponsorship
You must not require sponsorship to work. This includes a British passport, Indefinite Leave to Remain, or a Tier 2 visa with at least three years of UK residency.
✓
No Other Government-Funded Training
You must not be enrolled in other government-funded training at the time of this programme.
✓
Paid Employment in England
You must be in paid employment in England, normally 30+ hours per week, with a minimum of 16 hours.
✓
Employer Registered in England
Your employer must be based in England and registered with the Apprenticeship Service.
Events
Practical, funded apprenticeship pathways
built for business growth and talent development.
built for business growth and talent development.
- 13/07/2026
- Start at 3:00 pm
- Ends at 5:00 pm
- Online event
- 13/07/2026
- Start at 1:00 pm
- Ends at 3:00 pm
- Online event
- 20/08/2026
- Start at 1:00 pm
- Ends at 3:00 pm
- Online event
- 21/08/2026
- Start at 1:00 pm
- Ends at 3:00 pm
- Online event
- 24/09/2026
- Start at 1:00 pm
- Ends at 3:00 pm
- Online event
- 25/09/2026
- Start at 1:00 pm
- Ends at 3:00 pm
- Online event
Comprehensive Curriculum
Our updated 2026 curriculum delivers in-depth training across essential marketing disciplines, preparing you for success in today’s digital-first business environment.
Marketing Impact and Planning
40 teaching hours
Master the fundamentals of strategic marketing planning and measuring marketing effectiveness.
Social Media Management
30 teaching hours
Develop expertise in creating and managing effective social media campaigns across platforms.
MarTech: AI in Marketing
30 teaching hours
Learn to leverage cutting-edge AI tools and marketing technologies to drive campaign performance.
This cutting-edge module explores how artificial intelligence and marketing technologies are transforming the industry, providing practical skills in leveraging these tools for improved marketing outcomes.
Key Topics
- AI-powered marketing tools and platforms
- Automation in marketing workflows
- Personalisation and customer experience
- Predictive analytics and forecasting
- AI for content creation and optimisation
- Ethical considerations in AI marketing
Learning Outcomes
- Implement AI tools to enhance marketing efficiency
- Create automated marketing workflows and journeys
- Leverage AI for improved customer targeting and segmentation
- Use predictive analytics to inform marketing decisions
- Apply AI content tools while maintaining brand voice
Optional CIM Qualification
Enhance your professional credentials by completing the optional Chartered Institute of Marketing (CIM) Level 4 in Professional and Digital Marketing qualification alongside your apprenticeship.
This internationally recognised certification provides additional validation of your marketing expertise and can significantly boost your career prospects and earning potential.
By collaborating with CIM to provide these qualifications
CIM Level 4 Benefits
- Globally recognised marketing qualification
- Access to exclusive CIM resources and community
- Enhanced employability and career progression
- Pathway to higher-level CIM qualifications
Our partners
Employer Benefits
Enrolling your employees in the Marketing Executive Level 4 apprenticeship is a strategic investment in your organisation’s growth, competitiveness, and resilience.
Increased Productivity & Performance
Research consistently shows that training employees leads to higher productivity and improved job performance, enhancing service quality, customer relations, and efficiency.
Innovation & Competitive Edge
By developing up-to-date marketing skills (including the latest digital tools and AI applications), your team will be better equipped to innovate and respond to market changes.
Customer Satisfaction & Loyalty
Better-trained marketers can devise data-driven strategies and strengthen your brand positioning. This leads to improved customer satisfaction, which drives greater loyalty.
Long-Term Business Impact
Sustainable Competitive Advantage
Skilled marketing teams create lasting differentiation in crowded markets.
Adaptability to Market Changes
Well-trained marketers can quickly pivot strategies as market conditions evolve.
Employee Retention
Investing in employee development increases loyalty and reduces turnover costs.
Knowledge Transfer
Trained employees share expertise with colleagues, creating a learning culture.
Funding Details
The Marketing Executive Level 4 apprenticeship is funded by the government, with funding levels depending on your organisation’s size and the learner’s age.
100% Funded
No employer contribution required
Eligibility:
- Employers with an annual pay bill above £3 million (i.e., those paying the apprenticeship levy)
- Any employer enrolling an apprentice under 20 years old
The Department for Education covers 100% of the training costs.
95% Funded
Minimal employer contribution
Eligibility:
- Employers with a pay bill below £3 million (non-levy payers)
- Enrolling apprentices aged 20 or over
The employer contributes only 5% (≈ £300 total for the entire programme, about £30 per month).
Calculate Your Investment
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What Our Graduates Say
Hear from professionals who have completed our Marketing Executive Level 4 Apprenticeship programme.
Alicia Mouskovias
Sales and Marketing at 2B Heard and Sontronics
I am really enjoying the Level 4 Marketing training with Kent Business College. The lectures, one-to-one tutor support, and online learning platforms have all been very helpful. The resources provided make it easy to stay on track, and the experience has been extremely positive for my career development.
Stephen Burns
Head of Projects at UK Agri-Tech Centre
I am really enjoying the course, and the addition of the Learning Management System (LMS) has made a real difference in accessing the materials and completing the course review.
Frequently Asked Questions
Find answers to common questions about our Marketing Executive Level 4 Apprenticeship programme.
What are the entry requirements for this apprenticeship?
There are no specific academic requirements for this apprenticeship, making it accessible to a wide range of candidates. However, apprentices should have a genuine interest in marketing and good communication skills. Basic digital literacy and numeracy skills are also beneficial. During the enrollment process, we conduct a simple English and Maths assessment to identify any additional support needs.
How is the apprenticeship delivered?
The apprenticeship is delivered through a blend of online and optional in-person learning. Weekly live online sessions (approximately 2 hours) form the core teaching component, and these are recorded for later viewing. Apprentices also complete self-directed learning activities, practical workplace assignments, and can attend optional face-to-face networking workshops. One-to-one tutoring is available seven days a week until 9:00 PM to provide personalized support.
How much time will apprentices need to commit each week?
Apprentices typically commit 7 hours per week to their studies, which includes the 2-hour live session, approximately 2 hours of self-directed learning (reading, quizzes, etc.), and 1-2 hours for completing workplace-based assignments. The program is designed to be flexible, allowing apprentices to balance their studies with work responsibilities. The employer must allow 20% of the apprentice’s working hours for off-the-job training, which includes all apprenticeship learning activities.
What's the difference between the apprenticeship and the CIM qualification?
The Level 4 Marketing Executive Apprenticeship is a work-based learning program that covers a broad range of marketing skills and knowledge, assessed through a portfolio of evidence and an end-point assessment. The CIM Level 4 Certificate in Professional Digital Marketing is an internationally recognized professional qualification that focuses specifically on digital marketing techniques and strategies, assessed through formal examinations. Our program offers the apprenticeship as standard, with the option to complete the CIM qualification as an additional certification, enhancing the apprentice’s professional credentials.
Can existing employees participate in the apprenticeship?
Yes, the apprenticeship is ideal for both new and existing employees. For existing staff, it provides a structured way to develop their marketing skills and gain a recognized qualification. The program can be particularly valuable for employees who have moved into marketing roles without formal training, or for those looking to update their skills with the latest digital marketing techniques and AI applications. The flexible delivery model ensures minimal disruption to their current work responsibilities.
Download Resources
Access detailed information about our Marketing Executive Level 4 Apprenticeship program.
Program Brochure
Comprehensive overview of the apprenticeship, including curriculum details, delivery method, and career outcomes.
Funding Guide
Detailed explanation of government funding options, employer contributions, and the apprenticeship levy process.
Sample Schedule
Example timetable showing how the apprenticeship fits into a typical working week, including class times and study periods.
