Employer impact · Exporter Services, Nottingham
From occasional course sales to a consistent monthly pipeline.
Lauren Kent · Trainer, Facilitator & Marketing Lead
Marketing Executive Level 4
Learning in a real workplace.
Lauren applied customer segmentation, journey planning and marketing analytics to build a CRM and email marketing process. She reports a change from around five course sales a year to four–seven each month, alongside clearer evidence for website improvements.
This account is based on the learner’s published experience. It is not an independently audited evaluation of the apprenticeship’s effect on the employer.
Discuss your team’s priorities
What would useful impact look like?
Agree the capability your team needs, a realistic opportunity to apply learning and the evidence you would use to assess progress. Review the learner’s own contribution alongside other factors affecting the result.
Discuss workforce development