Workplace-Relevant Learning
Apply marketing theory directly to live campaigns, customer challenges and business priorities in your organisation.
Kent Business College
College of Marketing
Welcome to the College of Marketing at Kent Business College, where professional growth meets flexible, learner focused apprenticeship programmes designed to enhance careers and transform organisations.
About the College
About the College
The College of Marketing at Kent Business College is a center of excellence dedicated to developing skilled marketing professionals ready to excel in today’s digital first business landscape. Our programs combine theoretical knowledge with practical application, ensuring graduates are prepared for immediate success in the workplace.
We offer a comprehensive range of programs from entry-level certifications to advanced degrees, all aligned with industry standards and accredited by leading professional bodies including the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS).
96%Employment rate within six months of graduation
30+Industry partnerships providing real-world marketing experience
Marketing Education Built Around Real Work
Develop practical capability, professional confidence and measurable workplace impact through a learning experience designed for modern marketing teams.
Industry-Aligned Development
Build knowledge and behaviours connected to recognised apprenticeship standards and current marketing practice.
Support From Specialists
Receive structured guidance, regular feedback and practical support throughout your learning journey.
Progression With Purpose
Strengthen the skills needed to move from execution into strategic, analytical and leadership-focused marketing roles.
Our programmes
Our industry recognized marketing apprenticeship programmes combine workplace learning with academic study.
Level 4
Marketing Executive Level 4
Level 6
Marketing Manager Level 6
How the Apprenticeship Journey Works
A clear, supported pathway from programme selection to successful completion and professional progression.
Choose the Right Programme
Review your current responsibilities, experience and career goals to identify the most suitable level.
Complete Initial Assessment
Confirm eligibility, existing knowledge and the support required to create an appropriate learning plan.
Learn and Apply
Attend live sessions, complete practical activities and use new knowledge within your workplace.
Prepare for Completion
Build evidence, receive assessment preparation and demonstrate the knowledge, skills and behaviours developed.
Build confidence and career momentum
- Develop practical skills while remaining in employment
- Apply learning to real campaigns and business challenges
- Receive regular tutor support and structured feedback
- Create evidence of workplace impact and professional growth
Strengthen capability across your marketing team
- Develop employees against current business priorities
- Support retention through visible career progression
- Build stronger strategic, digital and analytical capability
- Use apprenticeship learning to improve workplace performance
Practical Marketing Skills for Today’s Workplace
Build a balanced combination of strategic thinking, digital capability, customer insight and commercial awareness.
Strategy and Planning
Set objectives, prioritise activity and connect marketing plans with wider business goals.
Customer Insight
Use research and data to understand audiences, behaviours, needs and market opportunities.
Digital Campaigns
Plan, deliver and evaluate activity across content, social, email and digital channels.
Marketing Technology
Use platforms, automation and emerging tools to improve efficiency and customer engagement.
Measurement and Reporting
Track performance, interpret results and communicate marketing impact to stakeholders.
Leadership and Collaboration
Influence colleagues, manage priorities and contribute effectively across teams and functions.
Find the Marketing Pathway That Matches Your Career Goals
Explore the different career routes available through our marketing qualifications.
Marketing Impact and Planning
Build a strong foundation in marketing strategy, planning and campaign impact.
Digital Media Marketing
Develop practical skills in online channels, content and audience engagement.
Marketing Technologies
Explore the MarTech tools and platforms used to support modern campaigns.
Career Outcomes:
- Marketing Executive
- Digital Marketing Specialist
- Social Media Executive
- Content Marketing Coordinator
Advanced Marketing Impact & Planning
Strengthen your ability to shape marketing direction and long-term growth.
Commercial Intelligence
Use market, customer and business data to support better decisions.
Customer Journey Optimisation
Map, analyse and improve customer experiences across key touchpoints.
AI in Marketing
Explore automation, personalisation and predictive tools in marketing practice.
Career Outcomes:
- Marketing Manager
- Brand Manager
- Digital Marketing Director
- Marketing Operations Lead
Marketing Impact and Planning
Understand how research supports strategic marketing decisions and outcomes.
Commercial Intelligence
Analyse market, competitor and customer data to identify opportunities.
Marketing Research Technologies
Use research tools, platforms and data sources to generate insight.
MRS Advanced Certificate
Optional professional route for developing recognised research capability.
Career Outcomes:
- Marketing Intelligence Coordinator
- Market Research Executive
- Digital Marketing Specialist
- Content Marketing Specialist
- Customer Insight Analyst
Flexible Learning & Personalised Support
Our programs are designed to fit around your work commitments with comprehensive support to ensure your success.
Interactive Learning
- Live Classes
Interactive, live online sessions held weekly. - Recordings Available
Access session recordings anytime to review and consolidate your learning. - Peer Learning
Collaborate with fellow marketers through discussion forums and group projects.
Personalised Tutoring
- One-to-One Support
Free tutoring available seven days a week until 9:00 PM, including weekends. - Interactive Resources
Engage with quizzes, homework assignments, and real-world case studies. - Regular Feedback
Receive detailed feedback on assignments and projects to accelerate your growth.
Networking Workshops
- Face-to-Face Interaction
Enhance your learning with optional workshops in Nottingham, London, Birmingham. - Networking Benefits
Gain insights, connect with industry peers, and expand your professional network. - Industry Connections
Meet representatives from leading marketing agencies and brands at special events.
Industry Recognition
Our marketing graduates are sought after by leading organizations across industries.
Graduate Employment Statistics
£48,500Average starting salary for our marketing graduates
96%Graduates employed in marketing roles within 6 months
Our Industry Partners
FRP
EPS
VIRTUS
Birmingham Federation
icelolly.com
RC Fornax
Together TV
Industry Partner
Industry Partner
Frequently Asked Questions
Can I apply for the Marketing Executive Apprenticeship as an individual?
No, this apprenticeship is designed for employees working within organisations. If you are currently unemployed but meet the residency requirements, we can help you secure an apprenticeship opportunity with one of our partner organisations.
How is an apprenticeship different from traditional education programmes?
The apprenticeship programme is focused on practical application rather than just theoretical knowledge. It’s designed to meet both the employer’s and employee’s needs, allowing apprentices to gain real-world experience while learning and applying the latest tools and techniques in marketing.
Do I need to attend classes in person, or can I complete the programme online?
All sessions are delivered online, with optional face-to-face workshops available at the end of each module. These workshops are held in major UK cities, such as London, Kent, Nottingham, and Manchester.
What are the costs involved in the programme?
The total cost for the Marketing Executive Level 4 Apprenticeship is £6,000. This includes tuition fees, and Kent Business College provides full financial support for exams, professional qualifications, and memberships. However, additional costs like graduation ceremonies and optional workshops are covered by Kent Business College on a discretionary basis.
What is the End Point Assessment (EPA) process?
The EPA includes three assessments: a multiple-choice test, a project showcase, and a professional discussion. The assessments are conducted by the Chartered Institute of Marketing (CIM) and are designed to evaluate the apprentice’s practical marketing skills and knowledge. To successfully complete the apprenticeship, apprentices must pass all three assessments.
Start your marketing apprenticeship journey with Kent Business College.
Explore the programme that matches your role and career goals.
