Gain a Fully Funded CIM Level 4 Qualification in Professional and Digital Marketing
Build practical marketing capability through real workplace activity and work towards the CIM Level 4 Certificate in Professional and Digital Marketing from the Chartered Institute of Marketing.
*Apprenticeship training can be fully funded through an eligible funding route. The CIM Level 4 qualification is funded by Kent Business College as part of the dual programme, subject to eligibility, engagement, achievement and the applicable programme terms.
LEVEL 4
Professional & Digital Marketing
That performs in the real world.
This programme connects marketing activity to customer needs, commercial priorities and measurable business outcomes. You learn by applying structured marketing practice in your organisation.
Market and customer insight
Gather, interpret and use customer, competitor and market evidence to improve marketing decisions.
Campaign planning
Turn objectives into joined-up campaigns with audiences, channels, messages, budgets and measures.
Commercial marketing
Connect marketing performance to pipeline, customer value, revenue, cost and organisational priorities.
- Clear objectives and KPIs
- Evidence-led recommendations
- Stakeholder-ready reporting
Content and channels
Create relevant content and select channels that fit the audience, campaign objective and customer journey.
Data and optimisation
Use analytics to evaluate performance, test ideas, identify improvement and explain what the data means.
Professional practice
Develop communication, collaboration, ethics, organisation and continuous learning in a marketing role.
More than online classes.
A structured learner experience combines live teaching, skills coaching, workplace application and professional development.
Live professional learning
Interactive teaching, examples, workshops and peer discussion.
Dedicated skills coach
Regular coaching focused on progress, evidence and workplace impact.
Workplace projects
Apply learning through relevant marketing activity agreed with your employer.
Professional progression
Build evidence, confidence and a foundation for future CIM progression.
Marketing Executive Level 4 curriculum.
The programme moves from marketing foundations into social media application, marketing technology, Gateway and End Point Assessment. Knowledge, skills and behaviours are revisited and strengthened through live learning, workplace activity, coaching and evidence.
Marketing Impact and Planning
Build the foundations of confident marketing practice and understand how marketing supports wider business objectives.
- Extended marketing mix, segmentation and product development
- Customer decision-making, brand positioning and reputation
- Market research, data sources and marketing insight
- Business context, legal requirements and ethical practice
- Campaign structures, SMART objectives and planning discipline
Social Media Executive
Move from understanding into practical application through content, digital channels, audience engagement and campaign delivery.
- Social media content, channel coordination and brand presence
- Creative communications, copy, briefs and presentations
- Campaign planning, delivery and project management
- Stakeholder, supplier and cross-functional collaboration
- Formal CIM Social Media assessment during the programme
Marketing Technology Executive
Bring strategy and execution together through the systems, data and technologies that support modern marketing performance.
- CRM, marketing platforms, digital tools and business systems
- Automation, analytics and evidence-led optimisation
- Campaign measurement, reporting and performance insight
- Agile working, time management and multiple-project delivery
- Final CIM Marketing Technology assessment after the EPA
Knowledge
Marketing theory, customer behaviour, brand, CRM, market research, routes to market, communication channels, regulation and business context.
Skills
Coordinate channels, deliver SMART campaigns, create content, work with stakeholders, manage projects and budgets, analyse data and use marketing technology.
Behaviours
Professionalism, initiative, creativity, analytical thinking, collaboration, adaptability, resilience, ethical practice and customer focus.
AI-enabled
Use AI to work smarter—without losing judgement, evidence or brand trust.
Learners explore responsible uses of AI for research, ideation, content support, analysis and workflow efficiency, while keeping human review and data protection at the centre.
Use structured prompts to explore audiences, campaign options and content requirements.
Summarise performance signals, identify patterns and challenge assumptions.
Accelerate drafts and ideas while preserving brand voice, originality and approval.
Apply human review, confidentiality, accuracy checks and responsible-use controls.
Could this apprenticeship be right for you?
The admissions team reviews your role, prior learning, employer support and funding position before confirming a funded place.
You carry out marketing activity and have opportunities to develop the knowledge, skills and behaviours in the standard.
Your employer supports the apprenticeship, workplace application, progress reviews and required learning time.
Your workplace and circumstances meet the apprenticeship funding rules that apply at enrolment.
The programme must provide substantial new learning after prior qualifications and experience are reviewed.
You can attend, study independently, apply feedback and produce authentic workplace evidence.
Fully funded development with limited places.
Limited funded places from Kent Business College combine apprenticeship funding with an integrated CIM Level 4 professional qualification offer.
Fully funded apprenticeship training*
The Marketing Executive Level 4 apprenticeship training can be covered through eligible Department for Education apprenticeship funding. Kent Business College also funds the integrated CIM Level 4 qualification, membership and examination costs under the programme terms.
- The learner is not personally charged for eligible apprenticeship training.
- The employer and KBC agree the training plan and funding route.
- Funded places remain limited and are confirmed after suitability, employer and funding checks.
Kent Business College has a limited funded-place allocation for each intake. Places are confirmed only after eligibility and employer checks.
Employers with available levy funds can use their apprenticeship service account, subject to the applicable rules and funding band.
Where levy funds are not available, an applicable government co-investment arrangement may be considered and confirmed by KBC.
*Funding and the KBC-funded CIM offer are subject to apprenticeship eligibility, prior learning, employer support, available allocation, learner engagement, achievement requirements and the programme terms confirmed before enrolment.
CIM Level 4 from the Chartered Institute of Marketing.
Alongside the Marketing Executive Level 4 apprenticeship, learners work towards the CIM Level 4 Certificate in Professional and Digital Marketing through an integrated, workplace-focused pathway.
Two recognised outcomes in one connected journey
The apprenticeship develops practical competence through real work-based learning. The CIM Level 4 Certificate adds professional marketing recognition and is funded by Kent Business College as part of the programme offer, including membership and examination costs under the applicable terms.
Marketing Impact and Campaigns
The catalogue states that these units are exempt from separate external CIM assessment when the learner successfully passes the apprenticeship EPA.
Social Media
A formal CIM Social Media assessment is completed during the apprenticeship after the relevant module and revision activity.
Marketing Technology
The final MarTech assessment is completed after successful End Point Assessment to achieve the full CIM certificate.
This programme is sometimes searched for using the phrase “CIM Chartered L4”; the page uses the official qualification wording while supporting that search intent.
Invest in marketing capability that stays in the business.
The learner applies each stage of the programme to relevant workplace activity, creating practical value while developing professionally.
Accountable campaigns
Clearer objectives, ownership, measures and learning across campaign activity.
Customer understanding
Better use of research and customer evidence to shape decisions.
Data confidence
Stronger interpretation of performance, not simply reporting numbers.
Retention and progression
A visible development route for capable marketing employees.
Marketing professionals applying learning every day.
Use this section for approved learner and employer evidence that demonstrates practical impact, confidence and progression.
The quotes above are structured placeholders. Replace them with approved, attributable testimonials before publication.
Clear answers before you take the next step.
What is the entry requirement?
Is the programme fully funded?
Are places limited?
Does the programme include a CIM Level 4 qualification?
How is learning delivered?
What happens after I apply?
Ready to build marketing capability that creates visible business value?
Apply early for one of the limited funded Marketing Executive Level 4 apprenticeship places available through Kent Business College.
