Develop confident marketing professionals who can understand customers, shape propositions, lead campaigns, use data and AI responsibly, and connect marketing decisions to business performance.
Build the confidence to make better marketing decisions and explain their value to the organisation.
KBC connects professional marketing theory with the real responsibilities of working marketers: audience insight, campaign planning, brand, digital channels, measurement, stakeholder influence and strategic decision-making.
Choose the route that reflects the learner’s current responsibility, experience and workplace opportunity. Funding and suitability are confirmed before enrolment.
For marketers who plan and deliver activity, work with customers and stakeholders, use digital channels and need a stronger framework for decision-making and performance.
Explore Level 4 →For experienced marketers responsible for strategy, budgets, teams, agencies, brand, customer value and the commercial contribution of marketing.
Explore Level 6 →Each capability is taught as a connected part of a professional operating system, not as an isolated topic or software tutorial.
Develop research, segmentation and customer-understanding practices that help marketers identify meaningful needs, priorities and opportunities.
Connect customer needs, brand purpose, competitive context and commercial priorities to shape stronger positioning and communications.
Plan coordinated activity across digital and traditional touchpoints, with clear objectives, resources, responsibilities and feedback loops.
Strengthen measurement, experimentation, dashboards, automation and responsible AI use while maintaining professional oversight.
Develop strategy, budgeting, stakeholder influence, team leadership and the ability to explain how marketing supports organisational priorities.
KBC programmes are designed to connect apprenticeship learning with professional marketing development. Awards and status remain subject to the relevant professional body’s rules and assessment requirements.
Develop the required knowledge, skills and behaviours through work-based learning.
Level 4 Certificate or Level 6 Diploma in Professional and Digital Marketing, as applicable.
Build a professional profile and access wider marketing communities and development.
Progression depends on the body’s current criteria, experience and assessment.
Professional qualifications, membership, Chartered Marketer status and fellowship are not automatic and must be confirmed against the relevant organisation’s current requirements.
Learners build useful artefacts that can support real marketing decisions, stakeholder discussions and professional portfolios.
A clear synthesis of customer evidence, needs, behaviours and implications.
Objectives, choices, audiences, value proposition, priorities and resource logic.
Journey, channels, content, measures, responsibilities and optimisation approach.
Decision-focused measures and commentary for stakeholders and leadership.
A responsibly designed process for research, content, analysis or automation.
Learners explore concepts with specialists, apply them in the workplace and reflect on the quality, impact and professional judgement behind their work.
Review the business context, evidence, reading and current marketing challenge.
Join live teaching, discussion, examples and applied marketing workshops.
Create or improve a real marketing output in the learner’s workplace.
Evaluate decisions, evidence, stakeholder feedback and measurable impact.
Current KBC achiever information is presented as recognition, not as comparative performance data.
Buying and Marketing Manager
Sales & Marketing Manager
Commercial Customer Marketing Specialist
Digital Marketing Executive – Paid Media – Ecommerce Growth
“The apprenticeship has been really valuable in helping me connect that experience to proper marketing theory.”
Corinna is completing the Level 6 Marketing Manager apprenticeship alongside her role as Marketing Manager at Clevertouch, where she has progressed through more than ten years of experience.
The KBC learning journey combines teaching with coaching, wellbeing, career development, professional recognition and opportunities to build confidence and networks.
KBC reviews the employee’s responsibilities, prior learning, employer support, work location and eligibility to confirm the correct programme and funding arrangement.
Speak with KBC when the learner’s role, prior experience, funding status or professional goal needs an individual review.
Level 4 is designed for professionals building and applying core marketing capability. Level 6 is intended for experienced marketers with strategic, managerial or broader commercial responsibility. KBC confirms suitability after reviewing the actual role and prior learning.
Funding depends on current apprenticeship rules, employer arrangements and learner eligibility. KBC must confirm the position before enrolment.
No. The applicable CIM pathway, assessment, registration and award conditions must be confirmed. Professional recognition remains subject to CIM’s current requirements.
Existing employees may be eligible when the programme develops substantial new knowledge, skills and behaviours relevant to a genuine role, subject to the required eligibility and prior-learning review.
Learners use marketing challenges, campaigns, research, dashboards, strategy and stakeholder work as opportunities to apply learning and build evidence, with employer and coach support.
Discuss the role, workforce need, CIM pathway, funding eligibility and the most suitable KBC marketing programme.
Build practical marketing capability through real workplace activity and work towards the CIM Level 4 Certificate in Professional and Digital Marketing from the Chartered Institute of Marketing.
*Apprenticeship training can be fully funded through an eligible funding route. The CIM Level 4 qualification is funded by Kent Business College as part of the dual programme, subject to eligibility, engagement, achievement and the applicable programme terms.
LEVEL 4
Professional & Digital Marketing
This programme connects marketing activity to customer needs, commercial priorities and measurable business outcomes. You learn by applying structured marketing practice in your organisation.
Gather, interpret and use customer, competitor and market evidence to improve marketing decisions.
Turn objectives into joined-up campaigns with audiences, channels, messages, budgets and measures.
Connect marketing performance to pipeline, customer value, revenue, cost and organisational priorities.
Create relevant content and select channels that fit the audience, campaign objective and customer journey.
Use analytics to evaluate performance, test ideas, identify improvement and explain what the data means.
Develop communication, collaboration, ethics, organisation and continuous learning in a marketing role.
A structured learner experience combines live teaching, skills coaching, workplace application and professional development.
Interactive teaching, examples, workshops and peer discussion.
Regular coaching focused on progress, evidence and workplace impact.
Apply learning through relevant marketing activity agreed with your employer.
Build evidence, confidence and a foundation for future CIM progression.
The programme moves from marketing foundations into social media application, marketing technology, Gateway and End Point Assessment. Knowledge, skills and behaviours are revisited and strengthened through live learning, workplace activity, coaching and evidence.
Build the foundations of confident marketing practice and understand how marketing supports wider business objectives.
Move from understanding into practical application through content, digital channels, audience engagement and campaign delivery.
Bring strategy and execution together through the systems, data and technologies that support modern marketing performance.
Marketing theory, customer behaviour, brand, CRM, market research, routes to market, communication channels, regulation and business context.
Coordinate channels, deliver SMART campaigns, create content, work with stakeholders, manage projects and budgets, analyse data and use marketing technology.
Professionalism, initiative, creativity, analytical thinking, collaboration, adaptability, resilience, ethical practice and customer focus.
Learners explore responsible uses of AI for research, ideation, content support, analysis and workflow efficiency, while keeping human review and data protection at the centre.
Use structured prompts to explore audiences, campaign options and content requirements.
Summarise performance signals, identify patterns and challenge assumptions.
Accelerate drafts and ideas while preserving brand voice, originality and approval.
Apply human review, confidentiality, accuracy checks and responsible-use controls.
The admissions team reviews your role, prior learning, employer support and funding position before confirming a funded place.
You carry out marketing activity and have opportunities to develop the knowledge, skills and behaviours in the standard.
Your employer supports the apprenticeship, workplace application, progress reviews and required learning time.
Your workplace and circumstances meet the apprenticeship funding rules that apply at enrolment.
The programme must provide substantial new learning after prior qualifications and experience are reviewed.
You can attend, study independently, apply feedback and produce authentic workplace evidence.
Limited funded places from Kent Business College combine apprenticeship funding with an integrated CIM Level 4 professional qualification offer.
The Marketing Executive Level 4 apprenticeship training can be covered through eligible Department for Education apprenticeship funding. Kent Business College also funds the integrated CIM Level 4 qualification, membership and examination costs under the programme terms.
Kent Business College has a limited funded-place allocation for each intake. Places are confirmed only after eligibility and employer checks.
Employers with available levy funds can use their apprenticeship service account, subject to the applicable rules and funding band.
Where levy funds are not available, an applicable government co-investment arrangement may be considered and confirmed by KBC.
*Funding and the KBC-funded CIM offer are subject to apprenticeship eligibility, prior learning, employer support, available allocation, learner engagement, achievement requirements and the programme terms confirmed before enrolment.
Alongside the Marketing Executive Level 4 apprenticeship, learners work towards the CIM Level 4 Certificate in Professional and Digital Marketing through an integrated, workplace-focused pathway.
The apprenticeship develops practical competence through real work-based learning. The CIM Level 4 Certificate adds professional marketing recognition and is funded by Kent Business College as part of the programme offer, including membership and examination costs under the applicable terms.
The catalogue states that these units are exempt from separate external CIM assessment when the learner successfully passes the apprenticeship EPA.
A formal CIM Social Media assessment is completed during the apprenticeship after the relevant module and revision activity.
The final MarTech assessment is completed after successful End Point Assessment to achieve the full CIM certificate.
This programme is sometimes searched for using the phrase “CIM Chartered L4”; the page uses the official qualification wording while supporting that search intent.
The learner applies each stage of the programme to relevant workplace activity, creating practical value while developing professionally.
Clearer objectives, ownership, measures and learning across campaign activity.
Better use of research and customer evidence to shape decisions.
Stronger interpretation of performance, not simply reporting numbers.
A visible development route for capable marketing employees.
Use this section for approved learner and employer evidence that demonstrates practical impact, confidence and progression.
The quotes above are structured placeholders. Replace them with approved, attributable testimonials before publication.
Apply early for one of the limited funded Marketing Executive Level 4 apprenticeship places available through Kent Business College.
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