Marketing Manager
Level 6 Apprenticeship
Develop your strategic marketing capability through the Marketing Manager Level 6 Apprenticeship, a comprehensive programme designed to build leadership, strategic thinking, and management skills within a marketing context.
-
Duration: 17 months of learning
+ 3 months End-Point Assessment (EPA) preparation.
Next Intake
Jun 2026
Support
7 days / 24 Hour
Certification
Level 6 + CIM
Funding
95-100% Government
Programme Overview
Develop your strategic marketing capability with the Marketing Manager Level 6 Apprenticeship, a comprehensive programme designed to develop leadership, strategic thinking, and management skills within marketing. Integrated with CIM Level 6 in Professional Marketing, this apprenticeship provides practical experience in developing marketing strategies, managing teams, and delivering high impact campaigns. Delivered by Kent Business College and funded through the Department for Education framework, the programme supports the development of leadership capability in marketing, enabling learners to deliver measurable results and achieve recognised CIM qualifications.
Take your marketing career to the next stage with the Marketing Manager Level 6 Apprenticeship, an advanced 17 month programme designed to strengthen strategic leadership and decision making skills in marketing. The programme covers key areas including Strategy and Planning, Commercial Intelligence, and Customer Journey Optimisation, with a focus on contemporary tools such as AI in marketing. Delivered by Kent Business College and supported through the Department for Education funding framework, the programme combines flexible online learning with optional face to face workshops in major locations across the UK, including London, Kent, Nottingham, Derby, Birmingham, York, and Manchester.
Who is it for?
This apprenticeship is designed for marketing professionals who are ready to progress to the next stage of their career. Whether you are leading teams, planning strategic campaigns, or overseeing marketing initiatives, the programme provides the skills and knowledge required to succeed in senior marketing roles.
Flexible Learning
Live online sessions are recorded and made available for later viewing, allowing learners to revisit sessions at a convenient time. This flexible approach supports balancing work commitments alongside study.
Personalized Support
Learners benefit from one to one tutoring, regular quizzes, and practical tasks designed to reinforce learning. Tutor support is available seven days a week until 9.00 pm, including weekends, to provide additional support when required.
Networking Workshops
Optional face to face workshops in cities including Nottingham, London, Birmingham, and Maidstone complement the online learning. These sessions provide opportunities for apprentices to network with peers and gain practical, in person experience.
Core Modules
Discover our modules and take the next step in advancing your skills and knowledge.
(16 Week)
Align marketing strategies with business goals and commercial objectives to support long term success. Develop the ability to evaluate the competitive landscape and market trends, and to create strategic marketing plans that position organisations for sustainable growth.
Ideal for:
Mid level marketers, marketing managers, and brand strategists seeking to strengthen their strategic marketing capability.
(16 Week)
Use financial and data insights to support informed marketing decisions and improve performance. Develop expertise in measuring the effectiveness of marketing activity using key metrics, financial analysis, and performance data.
Ideal for:
Marketing managers, analysts, and professionals seeking to integrate data driven decision making into their marketing strategies.
(16 Week)
Explore current AI tools and technologies and how they can be applied to support marketing strategy and decision making. Develop the skills to use AI for personalising content, automating processes, and analysing customer data to improve marketing outcomes.
Ideal for:
Senior marketers, digital transformation leads, and professionals seeking to integrate AI driven solutions into their marketing strategies.
(16 Week)
Understand and optimise the customer journey, with a focus on customer engagement and experience. Develop strategies to improve touchpoints, support customer satisfaction, and strengthen brand loyalty.
Ideal for:
Customer experience managers, digital marketers, and marketing managers focused on improving the end to end customer experience.
Travel costs covered
We recognise that attending in person workshops may involve travel expenses. For this reason, travel costs are covered for apprentices travelling from further locations, ensuring equal access to these networking opportunities.
This commitment to accessibility reflects a focus on providing a comprehensive learning experience that combines the flexibility of online learning with the benefits of face to face interaction.
Workshop Locations
- Nottingham
- London
- Birmingham
- Maidstone
Key features
Integrated with CIM Level 6
in Professional Marketing, an industry recognised qualification.
Strategic leadership training
to support effective marketing management and team leadership.
Delivered by Kent Business College
with expertise in marketing education and learner support.
Funding options available
under the Department for Education framework.
Comprehensive Curriculum
Our updated 2026 curriculum delivers in-depth training across essential marketing disciplines, preparing you for success in today’s digital-first business environment.
Strategy and Planning
40 teaching hours
Develop and implement strategic marketing plans aligned with organizational objectives and market dynamics.
Commercial Intelligence
40 teaching hours
Master financial analysis and data-driven decision making to optimize marketing ROI and business growth.
Customer Journey Optimisation
40 teaching hours
Design and optimize end-to-end customer experiences across multiple touchpoints to drive engagement and loyalty.
AI in Marketing
40 teaching hours
Leverage advanced AI technologies to transform marketing operations, personalization, and predictive analytics.
Optional CIM qualification
Enhance your professional credentials by completing the optional Chartered Institute of Marketing (CIM) Level 4 Professional and Digital Marketing qualification alongside your apprenticeship.
This internationally recognised qualification provides additional validation of your marketing expertise and can support career progression and earning potential.
CIM Level 6 benefits
- Globally recognised marketing qualification.
- Access to exclusive CIM resources and professional community.
- Improved employability and career progression.
- Clear pathway to higher level CIM qualifications.
Employer Benefits
Enrolling employees on the Marketing Executive Level 6 apprenticeship represents a strategic investment in organisational growth, competitiveness, and resilience.
Increased productivity and performance
Research consistently shows that investment in employee training supports higher productivity and improved job performance, contributing to service quality, customer relationships, and operational efficiency.
Innovation and competitive edge
By developing current marketing skills, including digital tools and AI applications, teams are better equipped to innovate and respond effectively to market change.
Customer satisfaction and loyalty
Well trained marketers can develop data driven strategies and strengthen brand positioning. This supports improved customer satisfaction and contributes to increased customer loyalty.
Long term business impact
Sustainable competitive advantage
Skilled marketing teams support lasting differentiation in competitive markets.
Adaptability to market change
Well trained marketers can adjust strategies effectively as market conditions evolve.
Employee retention
Investment in employee development supports increased loyalty and reduced staff turnover.
Knowledge transfer
Trained employees share expertise with colleagues, supporting a positive learning culture.
Why choose this apprenticeship
Comprehensive curriculum
A structured programme covering key aspects of marketing management and leadership.
Practical application
Learning is supported through real world case studies and live projects, enabling knowledge to be applied in the workplace.
Advanced AI learning
Develop expertise in using contemporary AI tools to support marketing strategy.
Flexible learning
The programme can be completed online, with optional face to face workshops in key UK cities.
CIM accreditation
Achieve CIM Level 6 certification, supporting professional credentials and career progression in marketing.
Funding Details
The Marketing Executive Level 6 apprenticeship is government funded, with funding levels determined by organisational size and the age of the learner.
100% Funded
No employer contribution required
Eligibility:
- Employers with an annual pay bill above £3 million (i.e., those paying the apprenticeship levy)
- Any employer enrolling an apprentice under 20 years old
The Department for Education covers 100% of the training costs.
95% Funded
Minimal employer contribution
Eligibility:
- Employers with a pay bill below £3 million (non-levy payers)
- Enrolling apprentices aged 20 or over
The employer contributes only 5% (≈ £300 total for the entire programme, about £30 per month).
Your Estimated Investment
What Our Graduates Say
Hear from professionals who have completed our Marketing Executive Level 6 Apprenticeship programme.
Alicia Mouskovias
Sales and Marketing at 2B Heard and Sontronics
“Kent Business College graduates bring a perfect blend of strategic thinking and digital expertise to our marketing team. Their practical knowledge of the latest marketing technologies gives them a significant edge in our fast-paced industry.”
Stephen Burns
Head of Projects at UK Agri-Tech Centre
Stephen Burns
Head of Projects at UK Agri-Tech Centre
Frequently Asked Questions
Find answers to common questions about the Marketing Executive Level 6 apprenticeship.
What are the entry requirements for this apprenticeship?
There are no specific academic entry requirements for this apprenticeship, making it accessible to a wide range of candidates. Apprentices should demonstrate an interest in marketing and have effective communication skills. Basic digital literacy and numeracy skills are also beneficial. During the enrolment process, a short English and maths assessment is used to identify any additional support needs.
How is the apprenticeship delivered?
How much time are apprentices required to commit each week?
What is the difference between the apprenticeship and the CIM qualification?
The Level 4 Marketing Executive Apprenticeship is a work-based learning programme that covers a broad range of marketing skills and knowledge, assessed through a portfolio of evidence and an end-point assessment. The CIM Level 6 Certificate in Professional Digital Marketing is an internationally recognized professional qualification that focuses specifically on digital marketing techniques and strategies, assessed through formal examinations. Our programme offers the apprenticeship as standard, with the option to complete the CIM qualification as an additional certification, enhancing the apprentice’s professional credentials.
Can existing employees participate in the apprenticeship?
Download Resources
Access detailed information about the Marketing Executive Level 6 apprenticeship.
Programme brochure (Catalogue)
A comprehensive overview of the apprenticeship, including curriculum content, delivery approach, and potential career outcomes.
Funding guide
A detailed explanation of government funding options, employer contributions, and the apprenticeship levy process.
Sample schedule
Example timetable showing how the apprenticeship fits within a typical working week, including class times and study periods.
