Experienced business leader and academic in brand strategy, marketing, and leadership.
Founder of Skyscraper Consulting and Senior Lecturer at UEL.
Crispin Reed
Senior Lecturer
Department of Strategy and Leadership
BIO
Professional Certifications
- ILM Level 7 Certificate in Executive Coaching
- Diploma in Marketing, Chartered Institute of Marketing (CIM)
- Fundamentals of Moderation, RIVA Training Institute, Washington D.C.
- Marketing Analytics for Consumer Insights, London School of Economics (LSE)
Academic Qualifications
- Bachelor of Business Administration, University of Dundee
- Currently pursuing a Master-level qualification in Executive Coaching
Professional Recognition
- Fellow of the Higher Education Academy (FHEA)
- Qualified Qualitative Researcher
- Founder & Managing Director, Skyscraper Consulting (2016–Present)
Leads a global consultancy advising organisations on brand strategy, marketing innovation, and executive leadership. Works with clients across fintech, pharmaceutical, energy, real estate, and education sectors. - Senior Lecturer, Department of Strategy and Leadership – University of East London
Teaches and researches in strategic management, leadership, and marketing. Focuses on integrating academic insight with commercial practice to foster innovation and executive development. - Global Brand Strategist & Advertising Consultant
Over 30 years of experience in international advertising and brand development. Worked with leading agencies and major clients including Mercedes-Benz, Barclay’s Bank, Kellogg’s, and Perrier. - Keynote Speaker & Author
Speaker at international conferences such as Realty 2.0 (Dubai) and Later Living Conference (UK). Co-author of “The 7 Myths of Middle Age – Implications for Marketing and Brands” and “The Nature of Communities.” - Award Recognition
Recipient of Marketing 2.0 – Outstanding Leadership Award (2022) for excellence in marketing innovation and leadership. - Associate – University of Dundee (Oct 2023–Present, Part-time)
Contributes to academic and professional development initiatives within the business faculty.
Supports leadership and innovation-focused teaching and collaboration projects. - Visiting Lecturer (MA Enterprise) – Regent’s University London (Jan 2023–Jan 2024)
Delivered postgraduate lectures and mentoring on entrepreneurship, leadership, and innovation management. - Shareholder / Founding Partner – OMI (Optical Manipulation of Imagery) Group (Aug 2020–Jan 2024)
Helped develop patented stereoscopic imaging technology with applications in the medical sector.
Supported business strategy, innovation, and product development. - Previous Industry Leadership Roles Managing Director – Brandhouse Director Europe – Fusion Learning Managing Director – JDO Ltd
Contributed to strategic brand leadership, business growth, and global market development across multiple agencies.
