This apprenticeship is delivered through a blended model designed to offer flexibility, academic rigour, and practical application. Learners attend a 2-hour live online session each week for 52 weeks, which forms the core of the structured delivery. In addition, we host optional in-person workshops every four months in key cities such as London, Maidstone, Nottingham, and Manchester, with all transportation costs fully covered by Kent Business College.

Outside the live sessions, learners are expected to commit 2 to 3 hours per week to independent study. This typically involves reading 10 to 20 pages of structured learning material and completing 20 to 30 multiple-choice questions (MCQs) to consolidate their understanding.

Each month, learners are also required to submit a reflective report outlining how the Knowledge, Skills, and Behaviours (KSBs) gained through the programme are being applied in their professional context and how this contributes to improved marketing practice.

Every apprentice is allocated a dedicated coach, who provides monthly one-to-one sessions to support the learner in applying marketing principles within their role. In addition, our teaching staff—who are all university lecturers or professors—offer one-to-one academic support as needed.

All coaches and teachers are CIM-qualified professionals with extensive industry experience. Furthermore, they are all trained and certified in safeguarding, ensuring a safe and supportive learning environment for every apprentice.