Marketing Executive Level 4
Apprenticeship

Equip your team (or accelerate your own career) with the Marketing Executive Level 4 Apprenticeship integrated with CIM Level 4 in Professional & Digital Marketing—a practical programme that blends marketing knowledge, campaign delivery skills, and professional behaviours required of a modern marketing executive. Backed by the Department for Education funding framework* and delivered by Kent Business College, the programme helps you plan smarter campaigns, execute with confidence, and evidence measurable impact—while earning respected CIM credits.

Marketing Executive Level 4
Apprenticeship

Equip your team (or accelerate your own career) with the Marketing Executive Level 4 Apprenticeship, integrated with CIM Level 4 in Professional & Digital Marketing. This practical programme blends marketing knowledge, campaign delivery skills, and professional behaviours required of a modern marketing executive. Delivered by Kent Business College and backed by the Department for Education funding framework*, this apprenticeship enables you to plan smarter campaigns, execute with confidence, and showcase measurable impact—all while earning CIM credits.

Immediate workplace impact

Apply learning to live campaigns from day one.

Work‑based, flexible delivery

Live online teaching, one‑to‑one coaching, and on‑the‑job projects.

Recognised credentials

Apprenticeship plus CIM Level 4 module exams and credits.

Smart funding

Levy or SME co‑funding reduces training cost for employers.

Career Advancement

Build towards marketing management and specialist digital roles.

Why employers and learners choose this programme

Programme Overview

Programme Duration: 12 Months + 3 Months End-Point Assessment (EPA) Preparation Period.

Programme Core Modules:

1. Marketing Impact & Planning (5 Months)

2.Social Media Marketing Executive (4 Months)

3.Marketing Technology Executive (3 Months)

Programme Format: The programme is fully online, with optional face-to-face workshops at the end of each module. These workshops are held in one of the following major service areas London, Kent, Nottingham, Derby, Birmingham, York, or Manchester.

2025 Edition

Programme Core Modules

Three modules. One goal: confident marketing execution.

Module 1 · Marketing Impact & Planning

5 Months

Master the fundamentals of strategic marketing planning and measuring marketing effectiveness.

Ideal for: junior marketers, content executives, assistants moving into execution roles.

Module 2 · Social Media Marketing Executive

4 Months

Develop expertise in creating and managing effective social media campaigns across platforms.

Ideal for: social media executives, community managers, content creators.

Module 3 · Marketing Technology Executive

3 Months

Learn to leverage cutting-edge AI tools and marketing technologies to drive campaign performance.

Ideal for: digital marketers keen to leverage data, automation and agile methods.

Delivery & Support:

Live online classes and masterclasses, plus one‑to‑one coaching.
Work‑based projects aligned to employer objectives.
Community: Marketing Chapter Club (study groups, dinners, UK‑wide meet‑ups).

Marketing Impact and Planning

This module combines two key units of the CIM Level 4 Certificate – Marketing Impact and Marketing Planning – into a single integrated learning experience. Delivered over 20 weeks with 40 hours of structured teaching and guided study, the module introduces apprentices to the purpose, role, and impact of marketing within organisations and society, while also equipping them with the tools and frameworks to design effective marketing plans. Learners will explore how marketing contributes to value creation for both customers and businesses, how it supports strategic decision-making, and how it adapts to changes in the internal and external environment. They will also develop a practical understanding of how to conduct a marketing audit, analyse customer behaviour, and apply planning models to build robust and effective marketing strategies.

Subjects

Marketing Impact (CIM topic)
Integrated Campaigns (CIM Topics)
Marketting Campaigns Project Managment (Exective)

Key Topics

Role and Purpose of Marketing
Scope of Marketing Activities
Marketing Environment Analysis
Marketing Data and Insights
Buyer Behaviour
Marketing Planning
Implementation & Control of Marketing Plans

Assessment

No Exam – only coursework

Learning Outcomes

Explain the purpose and contribution of marketing to organisational success, including its role in customer value, competitive advantage, and sustainable growth.
Analyse the marketing environment using recognised tools such as PESTEL, SWOT/TOWS, Porter’s Five Forces, and stakeholder analysis, demonstrating how external and internal factors influence decision-making.
Recognise customer and buyer behaviour, exploring the differences between B2B and B2C decision-making and the psychological, social, and cultural factors that shape customer journeys.
Apply marketing planning frameworks such as SOSTAC, ANSOFF, and the 7Ps of the marketing mix to develop structured marketing plans aligned with organisational objectives.
Evaluate marketing performance and impact through measurable objectives, KPIs, and reporting techniques, highlighting marketing’s contribution to business outcomes.
Present marketing recommendations effectively, showing how planning supports evidence-based decisions and long-term organisational value.

KSBs

Knowledge

K1.1 – Marketing Concepts & Theories: Understanding the fundamentals of marketing, including segmentation, targeting, positioning, and the extended marketing mix (7Ps).
K1.2 – Brand and Corporate Reputation: Exploring brand positioning and the role of marketing in shaping reputation and trust.
K2.1 – Business & Commercial Awareness: Recognising the vision, values, and objectives of organisations and how marketing contributes to these.
K2.3 – Legal & Regulatory Frameworks: Awareness of compliance, data protection, and ethical responsibilities in marketing planning.
K3.1 – Market Research Principles: Understanding valid methods of data collection and the
differences between quantitative and qualitative research

Skills

S1.1 – Marketing Campaign Planning: Applying marketing principles to plan structured campaigns using SMART objectives.
S1.3 – Producing & Distributing Content: Creating plans for targeted marketing content that aligns with campaign goals.
S3.1 – Service Delivery / Project Management: Developing time-managed marketing plans, balancing multiple tasks and priorities.
S5.1 – Evaluation and Analysis: Using data and KPIs to assess the impact of marketing plans and campaigns.

Behaviours

B1 – Agile and Flexible: Demonstrating adaptability in analysing and responding to changing marketing environments.
B2 – Creative Thinker: Applying creativity and analytical thinking to problem-solving in marketing planning.
B4 – Professionalism and Emotional Intelligence: Presenting recommendations professionally, valuing collaboration and ethical practice.

Social Media Management

This module combines the CIM Level 4 Award in Social Media Marketing with a practical grounding in project management for marketing campaigns. Over 16 weeks and 32 guided hours, apprentices will explore the strategies and techniques required to plan, execute, and evaluate social media marketing campaigns, while also learning the essential project management skills needed to deliver campaigns on time, within budget, and to the highest professional standard. Learners will investigate the role of social media within the wider marketing mix, understanding how platforms and algorithms shape customer journeys and brand engagement. They will also build skills in campaign planning, budgeting, time management, resource allocation, and risk management. By integrating social media strategy with project management disciplines, apprentices will be equipped to design and manage campaigns that are both creative and operationally effective.

Subjects

Social Media Marketing — CIM exam
SM Campaigns Project Management

Key Topics

Importance of Social Media for Organisations
Social Media and Consumer Behaviour
Applications of Social Media
Content for Social Media
Social Media Planning
Measurement & Metrics in Social Media

Assessment

CIM Exam (Optional for CIM Certificate L4 in Professional and Digital Marketing)
Online – Multiple-Choice Test 45 questions 90 Minutes
CIM Module Grading:
- Distinction (D) 80%+
- Merit (M) 70-79%
- Pass (P) 60-69%

Learning Outcomes

Evaluate the role of social media in contemporary marketing, identifying opportunities and challenges for organisations across different sectors.
Apply social media marketing principles to create integrated campaigns that support organisational objectives and deliver customer value.
Use analytics and insights to measure campaign effectiveness, monitor performance, and refine strategies for maximum impact.
Apply project management techniques – including budgeting, scheduling, and resource planning – to ensure campaigns are delivered effectively and efficiently.
Assess risks and constraints in campaign delivery and develop strategies to mitigate them.
Collaborate with stakeholders to manage expectations, communicate progress, and deliver professional results.

KSBs

Knowledge

K1.1 – Marketing Concepts & Theories: Applying marketing frameworks to social media contexts.
K1.4 – Marketing Communications Channels: Understanding the use of digital platforms, algorithms, and offline integration.
K2.2 – Role of Marketing in Business Objectives: Recognising how social media contributes to wider organisational and strategic goals.
K3.1 – Market Research Principles: Using social media insights and analytics to inform decision-making.
K4.1 – Products and Channels: Evaluating how digital and social channels influence customer behaviour and engagement.

Skills

S1.1 – Marketing Campaigns: Planning and managing multi-channel campaigns using social media as a core tool.
S1.3 – Producing and Distributing Content: Creating, scheduling, and optimising social media content.
S3.1 – Service Delivery / Project Management: Applying project management principles to marketing campaigns, including time and resource management.
S4.1 – Budget Management: Monitoring and controlling campaign budgets effectively.
S5.1 – Evaluation and Analysis: Measuring campaign performance through analytics and deriving insights for improvement.
S6.1 – Systems and Processes: Using project management and digital tools to track, monitor, and deliver campaigns.

Behaviours

B1 – Agile and Flexible: Responding quickly to emerging trends, data insights, and campaign risks.
B2 – Creative Thinker: Demonstrating innovation in campaign design and problem-solving.
B3 – Resilience and Continuous Improvement: Learning from results to improve future campaign performance.
B4 – Professionalism and Emotional Intelligence: Collaborating effectively with colleagues, stakeholders, and clients to achieve results ethically and professionally.

Marketing Technology Executive

This module combines three critical areas of modern marketing practice: Marketing Technology (MarTech), Google Analytics, and Agile Project Management. Delivered over 12 weeks and 24 guided hours, the module equips apprentices with the technical, analytical, and project management skills required to design, deliver, and evaluate effective digital marketing campaigns. Learners will develop an understanding of the marketing technology landscape, exploring the tools and platforms that enable organisations to automate, personalise, and optimise marketing activity. Alongside this, they will gain hands-on experience with Google Analytics, learning how to measure campaign effectiveness, track customer journeys, and generate actionable insights. The module also introduces the principles of Agile Project Management, giving apprentices the flexibility to deliver campaigns in fast-paced, digital-first environments where adaptability and continuous improvement are essential. By integrating technology, analytics, and agile practices, apprentices will be able to manage data-driven marketing campaigns from planning through to evaluation, ensuring that both creativity and performance are achieved.

Subjects

MarTech — CIM exam
Google Analytics Certificate
Agile Project Management (for marketing teams)

Key Topics

Significance of MarTech for Organisations
Applications of MarTech Across the Customer Journey
Customer Insights from Web Analytics Platforms

Assessment

CIM Exam (Optional for CIM Certificate L4 in Professional and Digital Marketing)
Online – Multiple-Choice Test 45 questions 90 Minutes
CIM Module Grading:
- Distinction (D) 80%+
- Merit (M) 70-79%
- Pass (P) 60-69%

Learning Outcomes

Explain the role of MarTech in modern marketing, identifying key platforms and tools for customer engagement, campaign management, and automation.
Apply Google Analytics to monitor campaign performance, interpret data, and report meaningful insights to stakeholders.
Evaluate the effectiveness of marketing activities using digital metrics and KPIs, linking results to organisational objectives.
Apply Agile Project Management principles to campaign delivery, demonstrating adaptability, iterative planning, and stakeholder collaboration.
Identify risks and opportunities in technology-driven marketing campaigns and adapt strategies to maximise effectiveness.
Demonstrate professional competence in using digital tools and agile processes to improve marketing outcomes.

KSBs

Knowledge

K1.1 – Marketing Concepts & Theories: Understanding how marketing principles apply in digital and technology-led environments.
K1.4 – Marketing Communications Channels: Exploring the role of digital platforms and analytics in customer engagement.
K2.2 – Role of Marketing in Business Objectives: Recognising how MarTech and analytics support strategic decision making.
K3.1 – Market Research Principles: Applying data-driven research and analytics tools to generate insights.
K4.1 – Products and Channels: Understanding the role of marketing technologies in managing customer relationships and campaign delivery.

Skills

S1.1 – Marketing Campaigns: Integrating MarTech tools and agile methods into campaign planning and delivery.
S2.1 – Systems and Processes: Using digital tools and analytics platforms to monitor and optimize campaign performance.
S3.1 – Service Delivery / Project Management: Applying agile project management principles to campaign delivery.
S4.1 – Budget Management: Allocating resources effectively within technology-enabled campaigns.
S5.1 – Evaluation and Analysis: Using Google Analytics and KPIs to measure effectiveness and improve decision-making.
S6.1 – Systems and Processes: Leveraging marketing technology platforms to streamline and automate marketing activity.

Behaviours

B1 – Agile and Flexible: Demonstrating adaptability when working with new technologies and agile methods.
B2 – Creative Thinker: Using technology-driven insights to develop innovative marketing solutions.
B3 – Resilience and Continuous Improvement: Learning from campaign data and feedback to improve future performance.

Weekly Learning Breakdown

The programme is designed to fit smoothly alongside full-time work, with a total of 348 hours spread across 52 weeks (around 12 months). The participants are required to log 28 hours of off-the-job training per month, or 84 hours over a three-month period. This steady, manageable pace ensures employees can build expertise without disruption to their day-to-day role

2 Hours- Live Online Sessions

Interactive 2-hour weekly sessions with industry experts, covering key concepts and practical applications.

3 Hours - Self-Paced Learning

Dedicated time to review materials and complete weekly assessments at your own pace.

3 Hours Reflective Practice

Brief reflective essays applying classroom insights to your professional role—purely developmental, no pressure or grading.

Your business grows when your people grow

Discover how our tailored training programs can help your employees gain new skills and drive business success. In this information session, we’ll walk you through funding options, course structures, and the measurable benefits for your company.

At‑a‑glance

Level

4
(professional)

Credential

Marketing Executive Apprenticeship + CIM Level 4 modules (2 exams)

Duration

12 months total

Eligibility

Employed in England and supported by employer; standard apprenticeship entry rules apply

Funding

Department for Education apprenticeship funding (levy or SME co‑funding). Not included: CIM membership & 2 CIM exam fees

Cost Coverage by Kent Business College (Discretionary)

For the Marketing Executive Level 4 Apprenticeship, the CIM membership cost is £60 per year and the total cost of CIM exams is £520. While these costs are typically the responsibility of the employer, Kent Business College is currently offering to waive them on a discretionary basis, providing exceptional value and support to both learners and employers.

*Funding note: The Department for Education funds the apprenticeship training fee. CIM exam fees and CIM membership are separate and not covered by apprenticeship funding.

Eventbrite Information Event: Fully Funded Marketing Executive Level 4 Apprenticeship (with CIM Dual Award) – Online Briefing

We warmly invite employers, marketing managers, and aspiring professionals to join our upcoming online briefing, hosted on Eventbrite.

This fully funded Marketing Executive Level 4 Apprenticeship, supported by the Department for Education, includes a dual qualification with the Chartered Institute of Marketing (CIM) Level 4 Certificate in Professional and Digital Marketing. It equips your team to apply cutting-edge marketing strategies, strengthen customer engagement, and embed best practice directly into your workplace.

At the session, you will discover how:

Employers can access government-funded training at minimal cost.

Teams benefit from improved capability, retention, and industry-recognised qualifications.

Employees gain a prestigious CIM credential alongside the apprenticeship, strengthening their professional standing.

Both junior and senior staff can apply learning directly to campaigns and strategies for measurable results.

Marketing Executive Level 4 KSBs

Explore the official Knowledge, Skills and Behaviours for the Marketing Executive apprenticeship. We’ve grouped the exact

wording into clear boxes, with practical guidance for employers and learners.

Marketing Executive Level 4 KSBs

Explore the official Knowledge, Skills and Behaviours for the Marketing Executive apprenticeship. We’ve grouped the exact

wording into clear boxes, with practical guidance for employers and learners.

Full Inclusive Package

Graduation Ceremony

Upon successful completion of the program, you’ll be invited to attend our prestigious graduation ceremony held at Rochester Cathedral, where you’ll receive your certification and celebrate with fellow graduates.

One-to-One Tutoring

Our dedicated tutors are available 7 days a week, until 9:00 PM, including weekends. Schedule sessions at your convenience for personalized guidance on any aspect of the program.

Optional Networking Workshops

We understand that attending in-person workshops may involve travel expenses. That’s why we cover travel costs for apprentices coming from afar, ensuring everyone has equal access to these valuable networking opportunities.

This commitment to accessibility reflects our dedication to providing a comprehensive learning experience that combines the flexibility of online learning with the benefits of face-to-face interaction.

Engaging Resources

Access a wealth of learning resources designed to enhance your understanding and application of project control principles.

Digital Library

Access to industry journals, case studies, and reference materials.

Interactive Quizzes

Test your knowledge with regular assessments and feedback.

Templates for Makreting Plan and Reports

Professional templates for immediate workplace application.

Video Tutorials

Step-by-step guides for complex concepts and tools.

ROI of Marketing Training

Long-Term Business Impact

Follow these easy steps to secure your place in our marketing programs.

Sustainable Competitive Advantage

Skilled marketing teams create lasting differentiation in crowded markets.

Adaptability to Market Changes

Well-trained marketers can quickly pivot strategies as market conditions evolve.

Employee Retention

Investing in employee development increases loyalty and reduces turnover costs.

Trained employees share expertise with colleagues, creating a learning culture.

Shared Benefits for Employers & Employees

This apprenticeship is uniquely designed to deliver value to both organisations and individuals. By drawing on the UK government’s apprenticeship funding, employers are able to develop marketing capability at minimal cost, while employees gain professional recognition and practical expertise without financial barriers. The programme’s dual award—combining the Level 4 Marketing Executive Apprenticeship with the CIM Level 4 Certificate in Professional and Digital Marketing—ensures that companies benefit from immediate workplace impact, and learners progress with qualifications that strengthen their professional standing and future career pathways.

Marketing Executive – Level 4 (with CIM)

Benefits to Employers

Real-world impact through dual award training, guided coaching, and measurable KPI improvements grounded in UK apprenticeship research.

69%

Improved staff retention

Approximately 69 % of employers report enhanced employee retention through apprenticeships.

78%

Boosted productivity

78 % of businesses say apprenticeships contributed to increased productivity.

20%

Rise in sales

Teams with apprentices recorded an average 20 % increase in sales compared to similar teams without apprentices.

25%

Reduced staff turnover

Apprenticeships were associated with 25 % less labour turnover, helping retain investment in talent.

86%

Enhanced skill relevance

86 % of employers say apprenticeships helped develop workplace-relevant skills.

£2.5–18k

Annual net gain per apprentice

Employers benefit by approximately £2,500 to £18,000 per apprentice during the training period.

Marketing Executive – Level 4 (with CIM)

Benefits to Employees (Learners)

Clear pathways for every stage—early career, established professionals, and experienced practitioners seeking formal recognition.

For Juniors / Early-Career Marketers

Dual Award CIM-Accredited 1:1 Coaching

Build a solid foundation in core marketing concepts, digital channels, and analytics—guided weekly and applied in real tasks.
Gain two recognised credentials (Level 4 Apprenticeship + CIM Level 4) to evidence competence and professional standards.
Develop confidence through monthly one-to-one coaching and structured reflective reports aligned to KSBs.
Create a portfolio of work (campaigns, MCQs, reflections) that proves practical capability to your team and managers.

For Seniors / Team Leads

Best Practice Strategic Impact Coaching Alignment

Refresh and systemise your practice with CIM best-practice frameworks for planning, governance, and measurement.
Translate strategy into measurable marketing OKRs and dashboards; strengthen stakeholder engagement and presentations.
Mentor juniors using shared language and tools from the programme, improving consistency and execution quality.
Evidence impact through monthly reflections that link decisions to outcomes, creating a credible internal track-record.

For Experienced Marketers without Formal Qualifications

Recognition of Practice CIM Credentials Portfolio Evidence

Convert years of hands-on experience into formal, industry-recognised credentials (CIM Level 4 + Level 4 Apprenticeship).
Bridge any knowledge gaps with targeted study (10–20 pages weekly + 20–30 MCQs) while continuing in your role.
Use reflective reports to showcase how your existing work meets KSBs—turning tacit know-how into documented evidence.
Access one-to-one academic and professional guidance to align your portfolio with CIM and apprenticeship standards.

How the Funding Works

A quick, visual guide to levy and non-levy routes — and when Kent Business College may cover Chartered Institute of Marketing exam and membership costs on a discretionary basis.

Headline Costs

Apprenticeship training fee (Marketing Executive Level 4)

£6,000

CIM exam fees (optional; not funded by the Department for Education)

£540

CIM membership (not funded by the Department for Education)

£65

Discretionary support: Kent Business College may cover the Chartered Institute of Marketing exam and membership costs. These items
are usually the employer’s responsibility; please confirm eligibility with us first.

Levy-paying employer

Training fee (£6,000) is paid from levy funds.

Chartered Institute of Marketing
exam £540 + membership £65
(usually employer-funded). Kent Business College may cover on a discretionary basis.

Your training investment today: £0

Scenario A

Non-levy employer

Government funds 95% (£5,700) of
the training fee.

Chartered Institute of Marketing
exam £540 + membership £65
(usually employer-funded). Kent Business College may cover on a discretionary basis.

Your co-investment: £300 (or £30 per month, £0 interest)

Scenario B

Learner under 20

The Department for Education funds 100% of the £6,000 training fee.

Chartered Institute of Marketing
exam £540 + membership £65
(usually employer-funded). Kent Business College may cover on a discretionary basis.

Your training investment today: £0

Scenario C

Need help choosing the right route?

Book a quick call with an adviser or download the full guide.

SIDE-BY-SIDE

Funding comparison

Route	Who pays training fee (£6,000)	Employer training cost	CIM exam (£540) + membership (£65)
Levy-paying employer	Levy funds	£0	Usually employer-funded; Kent Business College may cover on a discretionary basis
Non-levy employer	95% government / 5% employer	£300 (or £30 per month, £0 interest)
Learner under 20	100% government	£0

All funding is subject to eligibility and correct onboarding to the Digital Apprenticeship Service. Discretionary support for Chartered Institute of Marketing items must be confirmed by Kent Business College before enrolment.

Next Steps: How to Enroll

Ready to elevate your marketing team? Enrolling employees in the programme is simple. Just follow these steps:

Sign the Digital Contract

As an employer, please carefully review the entire contract and sign it using the following link

Sign the Agreement

Add Us to the Apprenticeship Digital Account Service (DAS)

Log in to your Government Apprenticeship DAS account Government Apprenticeship DAS - If your employer does not have an account, you only need the Government Gateway credentials (username and password) to create an account. Once created, add us as your provider using our UKPRN: 10093689.

Watch here

Book an Enrolment Appointment (30 minutes)

During this meeting, please have the following ready: Passport, GCSE certificates (if available), Other qualifications, and National Insurance Number, Choose Enrolment Meeting

Book an Appointment

Activate your APTEM account using the invitation link

Please check your inbox for the activation link to get started on APTEM (LMS platform).

Maths and English Assessment (20 minutes)

This step is a government requirement to ensure that learners have the necessary literacy skills to fully engage with the program and succeed in their learning journey — there’s no pass or fail.

Training Plan Review (45 minutes)

#11087DA meeting involving the line manager and employee to review and approve the training plan and finalise the remaining paperwork. Choose Compliance Meeting Book an Appointment

Frequently Asked Questions

Who pays for the cost of exams and qualifications?

For the Marketing Executive Level 4 Apprenticeship, the CIM membership cost is £60 per year, and the total cost of CIM exams is £520.
While these costs are typically the responsibility of the employer, Kent Business College is currently offering to waive them on a discretionary basis, providing exceptional value and support to both learners and employers.

How is the apprenticeship delivered?

This apprenticeship is delivered through a blended model designed to offer flexibility, academic rigour, and practical application. Learners attend a 2-hour live online session each week for 52 weeks, which forms the core of the structured delivery. In addition, we host optional in-person workshops every four months in key cities such as London, Maidstone, Nottingham, and Manchester, with all transportation costs fully covered by Kent Business College.

Outside the live sessions, learners are expected to commit 2 to 3 hours per week to independent study. This typically involves reading 10 to 20 pages of structured learning material and completing 20 to 30 multiple-choice questions (MCQs) to consolidate their understanding.

Each month, learners are also required to submit a reflective report outlining how the Knowledge, Skills, and Behaviours (KSBs) gained through the programme are being applied in their professional context and how this contributes to improved marketing practice.

Every apprentice is allocated a dedicated coach, who provides monthly one-to-one sessions to support the learner in applying marketing principles within their role. In addition, our teaching staff—who are all university lecturers or professors—offer one-to-one academic support as needed.

All coaches and teachers are CIM-qualified professionals with extensive industry experience. Furthermore, they are all trained and certified in safeguarding, ensuring a safe and supportive learning environment for every apprentice.

Who is funding the CIM memberships?

The Department for Education and the Apprenticeship Levy do not cover the cost of professional memberships. While these costs are typically the responsibility of the employer, Kent Business College is currently offering to waive them on a discretionary basis, providing exceptional value and support to both learners and employers.

What are the entry requirements?

Applicants should currently be working—or planning to work—in a marketing role, as our apprenticeships are occupationally focused rather than purely educational programmes. We do not require specific academic qualifications, such as GCSEs or formal Maths and English tests, for entry into our programmes. Instead, our compliance team assesses each applicant’s eligibility on a case-by-case basis, ensuring suitability and alignment with the programme objectives. At Kent Business College, we believe education and professional development should be accessible to everyone. Therefore, if you need additional support in English and Maths, we provide these services as optional, fully funded extras at no additional cost.

How is the apprenticeship structured around full-time work?

Yes, the apprenticeship is ideal for both new and existing employees. For existing staff, it provides a structured way to develop their marketing skills and gain a recognized qualification. The program can be particularly valuable for employees who have moved into marketing roles without formal training, or for those looking to update their skills with the latest digital marketing techniques and AI applications. The flexible delivery model ensures minimal disruption to their current work responsibilities.

How are the apprenticeships funded?

Funding comes primarily through the UK government’s apprenticeship levy scheme. For levy-paying employers (those with a pay bill over £3 million annually), the program is 100% funded. For non-levy paying employers, the government funds 95% of the cost, with the employer contributing just 5% (£300 total, which can be paid monthly at approximately £30 per month). Additionally, apprenticeships for individuals under 20 years old are 100% funded regardless of the employer’s levy status.

What support is available during the program?

You’ll receive comprehensive support throughout your learning journey, including one-to-one tutoring available 7 days a week until 9:00 PM (including weekends), a dedicated program advisor, access to a digital library of resources, interactive learning materials, and optional face-to-face networking workshops. Additionally, you’ll be part of a cohort of fellow learners, creating opportunities for peer support and collaborative learning.

What certifications will I receive upon completion?

This is a dual award programme, meaning that upon successful completion, you will receive two recognised qualifications:

Level 4 Marketing Executive Apprenticeship – with the Chartered Institute of Marketing (CIM) acting as the independent End Point Assessment Organisation.
CIM Level 4 Certificate in Professional and Digital Marketing – a respected vocational qualification grounded in practical marketing principles.

Together, these qualifications not only demonstrate your competence in applying marketing knowledge and skills in the workplace, but also provide a strong platform for career progression. Completion of the Level 4 apprenticeship enables you to progress to a Level 6 marketing qualification or even a master’s degree in the future.

The CIM qualification is widely recognised by employers across the UK and internationally as a benchmark for marketing excellence. It draws on industry research and decades of professional best practice, supporting British businesses to grow and thrive in competitive markets.

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Ready to Advance Your Marketing Career?

Contact our academic advisors to discuss which program is right for you. We’re here to help you navigate your marketing education journey.

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+44 1622 37 0617

Email us

office@kentbusinesscollege.org

Visit us

37 Maidstone Innovation Centre, Gidds Pond Way, Weavering, Maidstone ME14 5FY