College of marketing
Welcome to the College of Marketing at Kent Business College, where professional growth meets flexible, learner-focused apprenticeship programmes designed to enhance careers and transform organisations.
College of Marketing
Welcome to the College of Marketing at Kent Business College, where professional growth meets flexible, learner-focused apprenticeship programmes designed to enhance careers and transform organisations.
About the College
The College of Marketing at Kent Business College is a center of excellence dedicated to developing skilled marketing professionals ready to excel in today’s digital-first business landscape. Our programs combine theoretical knowledge with practical application, ensuring graduates are prepared for immediate success in the workplace.
We offer a comprehensive range of programs from entry-level certifications to advanced degrees, all aligned with industry standards and accredited by leading professional bodies including the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS).
Apprenticeship Programs
Our industry-recognised apprenticeship programs combine workplace learning with academic study, providing a direct pathway to professional qualifications.
Programmes
Marketing Executive Apprenticeship
with
CIM Certificate Level 4 in
Professional and Digital Marketing
level 4
- 12 months
- CIM Certificate Level 4
Upskill your workforce with the Marketing Executive Level 4 Apprenticeship, backed by Department for Education funding and enhanced with an optional funded CIM Level 4 qualification.
- Next intake: January 2026
Marketing Manager Apprenticeship
with
CIM Diploma Level 6 in
Professional and Digital Marketing
level 6
- 18 months
- CIM Diploma Level 6
Equip your senior marketing talent with advanced strategic and digital skills through the Marketing Manager Level 6 Apprenticeship, enhanced by the optional funded CIM Level 6 Diploma in Professional and Digital Marketing.
- Next intake: January 2026
Apprenticeship Programs
Our industry-recognised marketing apprenticeship programs combine workplace learning with academic study, providing a direct pathway to professional qualifications.
Marketing Executive
Level 4
- 12 months
- CIM Level 4
Ideal for professionals looking to build a solid foundation in marketing principles, digital strategy, and campaign management.
- Next intake: Octobor 2025
Marketing Manager
Level 6
- 18 months
- CIM Level 6
Designed for experienced marketers aiming to advance their strategic capabilities, leadership skills, and understanding of digital innovation.
- Next intake: Octobor 2025
Sales Executive
Level 4
- 18 months
- Professional Certification
Perfect for sales professionals wanting to enhance their sales strategies, negotiation skills, and customer relationship management expertise.
- Next intake: August 2025
Marketing Research Executive
Level 4
- 18 months
- MRS Advanced Certificate
Specialised program for professionals focusing on market research methodologies, data analysis, and consumer insights generation.
- Next intake: August 2025
Marketing Executive
Level 4
- 12 months
- CIM Level 6
Ideal for professionals looking to build a solid foundation in marketing principles, digital strategy, and campaign management.
- Next intake: Octobor 2025
Marketing Manager
Level 6
- 18 months
- CIM Level 6
Designed for experienced marketers aiming to advance their strategic capabilities, leadership skills, and understanding of digital innovation.
- Next intake: Octobor 2025
Marketing Research Executive
Level 4
- 18 months
- MRS Advanced Certificate
Specialized program for professionals focusing on market research methodologies, data analysis, and consumer insights generation.
- Next intake: August 2025
Sales Executive
Level 4
- 18 months
- Professional Certification
Perfect for sales professionals wanting to enhance their sales strategies, negotiation skills, and customer relationship management expertise.
- Next intake: August 2025
Marketing Career Pathways
Explore the different career routes available through our marketing qualifications.
Marketing Career Entry Point
Marketing Executive Route
Marketing Impact and Planning
- Strategic foundation module
Digital Media Marketing
- Online channel optimisation
Marketing Technologies
- MarTech tools and platforms
Career Outcomes:
- Digital Marketing Specialist
- Marketing Coordinator
- Social Media Manager
- Content Marketing Specialist
Marketing Manager Route
Advanced Marketing Impact and Planning
- Advanced strategic planning
Commercial Intelligence
- Data-driven decision making
Customer Journey Optimisation
- Experience mapping and design
AI in Marketing
- Automation and predictive analytics
Career Outcomes:
- Marketing Manager
- Brand Manager
- Digital Marketing Director
- Marketing Operations Lead
Advanced Marketing Impact and Planning
- Advanced strategic planning
Marketing Research Route
Marketing Impact and Planning
- Strategic foundation module
Commercial Intelligence
- Data-driven decision making
Marketing Technologies
- Research tools and platforms
MRS Advanced Certificate
- Optional professional exam
Career Outcomes:
- Market Research Analyst
- Consumer Insights Manager
- Data Analytics Specialist
- Research Project Manager
Marketing Career Salary Progression
Flexible Learning & Personalised Support
Our programs are designed to fit around your work commitments with comprehensive support to ensure your success.
- Interactive Learning
Live Classes
Interactive, live online sessions held weekly.
Recordings Available
Access session recordings anytime to review and consolidate your learning.
Peer Learning
Collaborate with fellow marketers through discussion forums and group projects.
- Personalised Tutoring
One-to-One Support
Free tutoring available seven days a week until 9:00 PM, including weekends.
Interactive Resources
Engage with quisses, homework assignments, and real-world case studies.
Regular Feedback
Receive detailed feedback on assignments and projects to accelerate your growth.
- Networking Workshops
Face-to-Face Interaction
Enhance your learning with optional workshops in Nottingham, London, Birmingham, and Maidstone.
Networking Benefits
Gain insights, connect with industry peers, and expand your professional network.
Industry Connections
Meet representatives from leading marketing agencies and brands at special events.
Funding Details
Department for Education Funded
100% Funded
For employers with a pay bill above £3 million or learners under 20 years old.
95% Funded
For employers with a pay bill below £3 million, learners aged over 20. Employer contribution is only 5% (£300 total or £30 per month).
Employer Contribution Calculator
Estimated Employer Contribution:
Total: £300 over program duration
£30/month
Balanced Study Workload
Weekly Study Commitment
Live Classes
Interactive, live online sessions held weekly.
Recordings Available
Access session recordings anytime to review and consolidate your learning.
Peer Learning
Collaborate with fellow marketers through discussion forums and group projects.
Book Your Enrolment Appointment
Schedule a 30-minute session and prepare your passport, GCSE certificates, other qualifications, and National Insurance number.
Enrolment Steps
Follow these easy steps to secure your place in our marketing programs.
Sign the Agreement
Review and digitally sign the attached apprenticeship contract to formalise your enrollment.
Digital Account Setup
Add us to your Apprenticeship Digital Account Service (DAS) using our UKPRN: 10093689.
Book Your Enrolment Appointment
Schedule a 30-minute session and prepare your passport, GCSE certificates, other qualifications, and National Insurance number.
Complete Basic Assessments
Take a 30-minute English and Maths assessment to ensure readiness—no pass/fail, just to identify any support needs.
Training Plan Review
A 45-minute session with your line manager to finalise your personalised training plan and set goals.
Teachers of colleges
Dr. Ahmed Tantawy
A Lecturer in Strategy and Marketing at the Sheffield Hallam university
Stephen Burns
Head of Projects at UK Agri-Tech Centre
Really enjoying the course and the addition of the LMS has made a difference in accessing the materials and completing course revision.
Andrew, Hurll
Commercial Manager at SCA Group Limited
I am currently studying on the Kent Business College level 4 Marketing Executive Programme. The course is extremely well structured and presented and the lecturers are engaging and personable. Thoroughly enjoying the content and all materials and assistance is easily accessible. Looking forward to completing the
course and receiving my qualification. Thank you KBC for this wonderful opportunity
Lauren Hiney
Digital marketing | Strategic marketing | B2B & B2C | Measuring metrics
The team at Kent business college have been so supportive, since starting my diploma I’ve had advice, clear information and fantastic tutoring from the team
Alicia Mouskovias
Internal Sales and Marketing at 2B Heard and Sontronics
I’m really enjoying my Level 4 Marketing apprenticeship with Kent Business College. The lectures, 1:1 tutor support, and online learning platforms have all been so helpful, and the resources provided make it easy to stay on track. It’s been a really positive experience that’s helping me grow in my career.
Inga Lightley
Administrator & Marketing Professional, YouTube Creator, Property Investor
I am enjoying my Level 4 Marketing Executive programme at Kent Business College – the tutors are knowledgeable and friendly, I am certainly enjoying the live sessions with quality slides and ability to replay the recordings afterwards. Their administrative staff are helpful. The additional quizzes we can utilise for learning make it fun and engaging too.
Gill Stoney
Workforce Scheduling Team Manager at St John Ambulance
It was good to go through all the elements of the system, bearing in mind how many of us where confused and we had all been together for a couple of weeks if we had this before starting the course would have been so much easier and less stressful. Afaan was very good at explaining elements of the online system for recording our work and hours and now feel more comfortable with using it.
Industry Recognition
Our marketing graduates are sought after by leading organizations across industries.
Graduate Employment Statistics
Ready to Advance Your Marketing Career?
Contact our academic advisors to discuss which program is right for you. We’re here to help you navigate your marketing education journey.
Call us
+441622958955
Email us
office@kentbusinesscollege.org
Visit us
30-37 Maidstone Innovation Centre , Gidds Pond Way, Weavering, Maidstone ME14 5FY
