- Supervises postgraduate research in global marketing and digital strategy
- Focus on branded content marketing and global marketing in media
Prof. Charl Sevel
Markiting Economist at Oxford Brookes Business School
Marketing Economist specializing in global marketing strategy and transfer pricing. Experienced academic and consultant with expertise in brand management and international marketing.
BIO
Prof. Charl Sevel is a Marketing Economist at Oxford Brookes Business School, specializing in global marketing strategy and transfer pricing economics. He coordinates the MSc in Marketing and Brand Management program and teaches across areas such as global marketing strategy, consumer insight, and brand communications.
A Fellow of the Chartered Institute of Marketing (FCIM) and the Higher Education Academy (FHEA), he is also a Certified Member of the Market Research Society. His academic and professional work focuses on the intersection of economics and international marketing, particularly the implementation of global marketing strategies within multinational corporations.
His research interests include branded content marketing and global marketing in media.
Degrees
- MSc in Marketing
- MBA in Business Administration
- Lecturer, Oxford Brookes Business School
- Subject Coordinator – MSc Marketing and Brand Management
Professional Memberships
- Fellow, Chartered Institute of Marketing (FCIM) (unverified but stated in professional listings)
- Fellow, Higher Education Academy (FHEA) (unverified but stated in professional listings)
- Certified Member, Market Research Society (unverified but stated in professional listings)
Areas of Expertise
- Global Marketing Strategy
- Brand and Marketing Communications
- Consumer Insight and Engagement
- Strategic Brand Management
- Digital Marketing and Analytics
- Transfer Pricing Economics
Academic Experience
- Lecturer, Oxford Brookes Business School
- Subject Coordinator – MSc Marketing & Brand Management
- MSc Dissertation Supervisor
- Module Leader and Instructor for:
• Global Marketing Strategy
• Consumer Insight & Engagement
• Brand & Marketing Communications
• Strategic Brand Management
• Digital Marketing & Analytics
• PADM (Professional and Academic Development Module) - Listed External Examiner in Marketing, Business School (Advance-HE Directory)
Industry and Consulting Experience
- Co-founder and Strategic Planner, Exonian Partners (Media, Education, and Consulting)
- Over 16 years of executive-level experience in marketing and corporate strategy
- Worked with global clients including:
• Price Waterhouse Coopers
• British Airways
• Salomon Brothers
• Mitsubishi Media
• Disney, Warner Brothers, Paramount - Led a VAT reclamation initiative for The Walt Disney Company, achieving major cost savings (reported US $50 million)
Specialist Roles and Expertise
- Marketing Economist specializing in Global Marketing Strategy and Transfer Pricing
- Industry advisor for multinational brand strategy and media marketing projects
- Contributor to collaborative learning and digital marketing initiatives at Oxford Brookes
